Digital Marketing Apprentice

Marketing Apprentice

This is a fantastic opportunity for someone looking to start their career in marketing while gaining practical experience across a range of digital channels. You’ll work alongside experienced marketing professionals, supporting campaigns, creating engaging content and helping to increase brand awareness.

Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.

What you'll do at work

• Support the creation and delivery of digital marketing campaigns across multiple platforms.
• Create engaging content for social media channels including LinkedIn, Instagram, Facebook and other digital platforms.
• Assist with writing marketing copy for websites, blogs, newsletters and promotional materials.
• Help plan, schedule and monitor social media content.
• Support email marketing campaigns and customer communications.
• Carry out market research and competitor analysis to identify new opportunities.
• Use analytics tools to track campaign performance and understand audience engagement.
• Assist with updating website content and improving online presence.
• Support the creation of marketing materials using tools such as Canva or Adobe software.

Where you'll work

• Barrow in Furness
• North West England
• LA14 1AA

Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.

Training provider

• NOWSKILLS LIMITED

Training course

• Multi-channel marketer (level 3)

Understanding apprenticeship levels (opens in new tab)

What you'll learn

Course contents

• Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
• Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
• Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
• Use research/survey software to gather audience insight and/or evaluation to support the project.
• Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
• Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
• Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
• Use software to design and create marketing assets to meet the technical specification.
• Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
• Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
• Use a content management system to publish text, images, and video/animated content.
• Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
• Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
• Identify and use data and technologies to achieve marketing objectives.
• Monitor and amend campaigns to meet budget requirements including time and monetary costs.
• Review campaigns regularly to ensure effectiveness, to optimise the results.
• Measure and evaluate campaign delivery to identify areas for improvement.
• Use data analysis tools to record, interpret and analyse customer or campaign data.