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Digital Marketing Apprentice - Basildon
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About the Role
Our client is a fast-growing British innovation company changing the way solar is built into homes and buildings. Instead of bolting panels onto a roof, our integrated solar tiles sit flush with the roof itself, developed in partnership with FP McCann and installed through a nationwide network of approved installers. We work with homeowners, architects and housebuilders, and we are a small team with big plans.
They are looking for an in-house marketing apprentice to film and photograph real solar roofing projects across the South East, fly their drone, turn footage into short-form content using the latest AI tools, and work with our SEO, Google Ads and video partners.
What You Will Do at Work
You will become the day-to-day marketing lead inside the business, working closely with our Managing Director and the colleague who currently supports our marketing, and acting as the link to the specialist agencies we already use. We want to give the right person a lot of freedom to bring their own ideas.
Capturing Our Projects
- Travel to live projects to photograph and film installations as they happen
- Return to completed projects once the scaffolding is down to capture high quality finished photography and video
- Use a drone to capture installation and completion footage. Full drone training and professional camera and drone equipment are provided
Creating Content
- Edit footage into short-form content for our social channels, and plan and schedule posts
- Work with our professional videographer and repurpose their footage into shorter social content
- Use AI tools extensively to create and repurpose content, and keep learning the latest ones
- Produce professional brochures, case studies and other marketing materials
- Write blogs and project case studies, and keep the website fresh and up to date
Working with Our Agencies
- Act as the main contact for our SEO and website team, Google Ads team and videographer
- Keep an eye on website, search, advertising and social performance, and report on what is working
- Research competitors and bring back ideas for things we could be doing better
Supporting Business Development
- Help run targeted campaigns into specific markets. For example, you might create a brochure on using SolarTyle for outbuildings and timber structures, research relevant timber frame and outbuilding companies, make first contact, share the brochure and open up conversations for our sales team.
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Personal Qualities
We are looking for someone creative, enthusiastic and keen to learn, who is happy working on their own initiative and comfortable being out on the road. Experience with photography, video editing, design tools or running a social account (even your own) will help you stand out but is not essential.
Things to Consider
- A full UK driving licence is essential, and you must be confident driving longer distances. A company car is provided
- Projects range from the South Coast up to Cambridge, so some days involve early starts and a lot of driving
- This is a home-based role, so you will need a suitable space to work from home
- Site visits take place on live construction and roofing projects. A safety induction and PPE are provided
Company Benefits
- Company car provided
- Professional camera and drone equipment, with full drone training
- Business travel and expenses covered
- Flexible, home-based working with a lot of freedom
- Funded training and a nationally recognised qualification
- The chance to help shape the future of solar roofing
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Course Contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
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Apprenticeship Details
Level 3 Multi-Channel Marketer Apprenticeship Standard and qualification
Level 2 Functional Skills in maths and/or English (if required)
Blended on/off-the-job training and location to be confirmed
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Our Story
Our story is rooted in a passion for sustainability and innovation. We envision a world where every home and business harnesses the power of the sun in a way that is not only efficient but also beautifully integrated into the surroundings. With our team of skilled professionals and our commitment to excellence, we transform the way solar energy is perceived making it an elegant, practical choice for every household.
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
Upon successful completion of the apprenticeship, the right candidate could progress to be offered a full-time position
The marketing role may be a gateway to further career opportunities
Progressions with higher-level apprenticeships are also available
Contact Information
The contact for this apprenticeship is:
INVOLVE SELECTION LIMITED
James Brooklyn
james.brooklyn@vocate.training
07879860578
The reference code for this apprenticeship is VAC2000054322.
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