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Digital Marketing Apprenticeship
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Ambitious for a global reach, servicing clients and brands across the UK and beyond, is ever expanding. Looking ahead, we're laying foundational plans for a state of the art production studio along the south coast, bringing talented individuals and high spending productions to the regions with a primary focus on wellbeing and quality of life.
What you'll do at work
Most of your apprenticeship is spent working. You’ll learn on the job by getting hands-on experience.
You will also play an important role in helping shape our public identity as our client continues its transition into a broader production company working across commercials, television and feature films.
Key Responsibilities
AI Marketing & Business Growth
- Research and explore emerging AI tools that can improve marketing, business development and creative workflows
- Use AI to support audience research, market analysis and competitor insights
- Help develop intelligent marketing campaigns across multiple platforms
- Assist with AI-powered prospect research and personalised client outreach
- Explore marketing automation opportunities that improve efficiency across the business
- Analyse campaign performance and identify opportunities for continual improvement
- Support lead generation and business development initiatives through intelligent use of AI
Brand & Content
- Manage the employer’s digital presence across LinkedIn, Instagram and other relevant platforms
- Plan, schedule and coordinate social media campaigns
- Write engaging copy using both traditional writing skills and AI-assisted workflows
- Create or coordinate digital marketing assets including graphics, photography and short-form video
- Maintain a consistent tone of voice across all communications
- Assist with website updates, SEO improvements and content optimisation
- Support the creation of newsletters, case studies and marketing collateral
Company Development
- Support the ongoing the employers rebrand across website, social media and marketing materials
- Help develop and maintain brand guidelines
- Work closely with senior team members to develop marketing strategies that support long-term business growth
- Contribute fresh ideas that help shape the future direction of the company
- Take ownership of marketing projects and confidently manage your own workload
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Production Support
- Join productions where appropriate to capture behind-the-scenes content
- Work alongside production teams to identify marketing opportunities during shoots
- Assist with creating award submissions, project write-ups and portfolio content
- Help communicate the creative process behind our work through engaging storytelling
Where you'll work
27A Beach Road
Littlehampton
BN17 5JA
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider
INVOLVE SELECTION LIMITED
Training course
Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are co-ordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day to day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret and analyse customer or campaign data.
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Training schedule
Level 3 Multi-Channel Marketer Apprenticeship Standard and Qualification
Level 2 Functional Skills in maths and/or English (if required)
Blended on/off-the-job training and location to be confirmed
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
Our client is your one stop online shop for pick ‘n’ mix sweets, retro sweets, American candy and all of your favourite traditional sweets
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
- Upon successful completion of the apprenticeship, the right candidate could progress to be offered a full-time position
- The marketing role may be a gateway to further career opportunities
- Progressions with higher-level apprenticeships are also available
The contact for this apprenticeship is:
INVOLVE SELECTION LIMITED
James Brooklyn
james.brooklyn@vocate.training
07879860578
The reference code for this apprenticeship is VAC2000049780.
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