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Digital Marketing Apprenticeship Haywards Heath
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Marketing Apprentice
Our client is a full-service marketing agency based in West Sussex looking for a Marketing Apprentice. They look after SEO, GEO (Generative Engine Optimisation, which means helping our clients get found and recommended by AI search tools, paid search, content, digital PR and video for a growing client base.
What you'll do at work
This is a hands-on apprenticeship in our GEO outreach department. Your job, in plain English, is to help strengthen and protect the backlink profiles of around twenty client websites. Backlinks, which are links from other reputable websites to our clients' sites, remain one of the strongest signals search engines and AI tools use to decide who to trust and who to recommend. Building good ones, keeping them, and replacing the ones that go missing is important work, and it sits at the heart of what we do for our clients.
You do not need to know how to do any of this yet. We will teach you. What we are looking for is someone curious, organised, and personable, who enjoys writing, is comfortable reaching out to people they have not met, and wants to build a career in marketing rather than simply pass the time.
What you will be doing:
- Researching and building lists of relevant, good quality websites, publications, directories, and industry bodies that could link to each client, using tools such as Semrush and our own outreach systems
- Writing warm, well-crafted outreach emails to editors, bloggers, business owners, and partner organisations, and following them up politely and persistently
- Helping to create the content that earns links, such as guest articles, expert comments, local news stories, case studies, and data pieces, working alongside our content and digital PR team
- Monitoring each client's backlink profile, spotting links that have been lost or broken, and reclaiming them
- Building and tidying local citations and business directory listings so every client's details are accurate and consistent across the web
- Keeping our outreach tracker up to date so the team always knows what has been sent, what has been won, and what needs chasing
- Reporting monthly on links gained, links lost, and the difference it is making to each client's visibility in search and AI results
- Sitting in on client calls and meetings as you grow in confidence, so you understand the businesses you are working for
- Learning the wider marketing toolkit, including SEO, content, paid media, and social, through your apprenticeship modules and by working alongside the team.
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How we work:
All of our outreach is white hat. We follow Google's Search Central guidelines to the letter, we never buy links or use link schemes, and we earn our results with good content and good relationships. You will be trained in this from day one, and you will never be asked to do anything that could put a client's website at risk.
Where you'll work
49 Edward Road
Haywards Heath
RH16 4QJ
Apprenticeships include time away from working for specialist training. You’ll study to gain professional knowledge and skills.
Training provider: INVOLVE SELECTION LIMITED
Training course: Multi-channel marketer (level 3)
Understanding apprenticeship levels (opens in new tab)
What you'll learn
Course contents
- Develop or interpret briefs for external or internal stakeholders and measure delivery in-line with the specification and agreed timelines
- Plan and coordinate a marketing activity using marketing tactics to acquire and retain one or more customer segments using available resources.
- Contribute to the generation of innovative and creative approaches across video, images, and other formats, both online and offline, to support campaign development.
- Use research/survey software to gather audience insight and/or evaluation to support the project.
- Use copywriting techniques to write persuasive text/copy to meet a communications objective ensuring it is in-line with organisational brand guidelines.
- Build and implement multi-channel campaigns across a variety of platforms, either offline or digital media.
- Proofread marketing copy ensuring it is accurate, persuasive, and is on brand.
- Use software to design and create marketing assets to meet the technical specification.
- Contribute to the research of external suppliers to support recommendations and procurement of marketing goods and services.
- Organise offline and digital assets ensuring they are coordinated and legally compliant.
- Use a content management system to publish text, images, and video/animated content.
- Create and maintain spreadsheets to support marketing activities such as project/budget planning and organisation of marketing assets.
- Use technology and software packages to support day-to-day activities, e.g., stakeholder communications, development of briefs, data analysis, report writing, presentations, and project management.
- Identify and use data and technologies to achieve marketing objectives.
- Monitor and amend campaigns to meet budget requirements including time and monetary costs.
- Review campaigns regularly to ensure effectiveness, to optimise the results.
- Measure and evaluate campaign delivery to identify areas for improvement.
- Use data analysis tools to record, interpret, and analyse customer or campaign data.
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Training schedule
Level 3 Multi-Channel Marketer Apprenticeship Standard and Qualification
Level 2 Functional Skills in maths and/or English (if required)
Blended on/off-the-job training and location to be confirmed
Share if you have other relevant qualifications and industry experience. The apprenticeship can be adjusted to reflect what you already know.
We help ambitious businesses rise, grow, and thrive through strategic marketing, powerful branding, and results-driven digital campaigns.
Your earnings can increase over time with an apprenticeship. Find out about potential future pay (opens in new tab).
Upon successful completion of the apprenticeship, the right candidate could progress to be offered a full-time position. The marketing role may be a gateway to further career opportunities. Progressions with higher-level apprenticeships are also available.
Contact for this apprenticeship:
INVOLVE SELECTION LIMITED
James Brooklyn
james.brooklyn@vocate.training
07879860578
The reference code for this apprenticeship is VAC2000052949.
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