Cars2 Ltd
Digital Marketing Assistant
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Digital Marketing Assistant, Wakefield
Cars 2 is a highly successful motor retailer in West Yorkshire. We are now recruiting a Digital Marketing Assistant to assist in the creation and delivery of our online marketing strategy.
This is a great opportunity for an aspiring Digital Marketer Assistant who wants to get involved with the digital strategy of a company and is looking for experience of the full digital marketing spectrum. This role is based at Cars 2 Wakefield and reports into the Digital Marketing Specialist.
Why Cars 2?
- We Are Employee-Owned.
- Cars 2 is one of Yorkshire’s fastest-growing and most profitable independent dealer groups. Across our 27 franchise sites and 10 brands, we are large enough to dominate the market but small enough to genuinely care about our people.
- Best of all, Cars 2 is part of a government employee ownership scheme (EOT). This means when the business succeeds, you benefit directly. It’s a unique structure that fosters a truly collaborative, rewarding, and supportive culture you won't find at standard corporates.
The role:
As part of the role of Digital Marketing Assistant, the key responsibilities will be:
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- Design digital artwork for the company website, social media, Google Display, Performance Max campaigns, website banners, and other digital marketing channels.
- Create, schedule and manage organic social media content across Facebook, Instagram and TikTok, ensuring activity aligns with manufacturer brand guidelines.
- Assist with the creation of marketing content including videos, blogs, news articles and website content.
- Plan, create and deliver email marketing campaigns, including designing campaign assets, building email templates, segmenting audiences, scheduling sends and reporting on campaign performance.
- Organise and manage off-site product activations and vehicle placements, including coordinating with brand ambassadors and producing promotional vehicle graphics.
- Manage and maintain Google Business Profiles, responding to customer reviews and enquiries promptly while monitoring customer feedback and reporting on trends.
- Identify and evaluate new digital marketing opportunities, helping the business stay ahead of competitors while ensuring marketing investment delivers strong value.
- Support the planning and delivery of quarterly marketing campaigns, ensuring projects are completed on time and to a high standard.
- Produce weekly and monthly reports on website, digital marketing and campaign performance, providing insights and recommendations.
- Undertake additional marketing duties and ad hoc projects as required to support the wider team.
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Profile:
The Ideal candidate for this role will have some relevant education and/or work experience in digital/marketing/design. Key requirements include:
- Creative flair with strong copywriting skills and an eye for graphic design
- Excellent attention to detail
- Experience in marketing or design would be very advantageous but not essential
- Experienced in using Adobe Photoshop
- Can-do attitude and a willingness to learn
- Full driver’s licence
Remuneration and benefits:
For the role of Digital Marketing Assistant, you will receive:
- A basic salary of £24,825 dependent on experience
- 33 Days Holidays Including Bank Holidays
- Life insurance scheme
- Company Pension scheme
- Strong Career prospects with a reputable brand
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