Sainsbury's
Digital Marketing Associate – Display and Paid Social
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Why join us
Joining Sainsbury's as a Digital Marketing Associate for Display & Paid Social offers the opportunity to be part of a vibrant and innovative digital team focused on driving high-impact campaigns that shape the retail landscape. In this role, you will immerse yourself in cutting-edge platforms and technologies, collaborating closely with agency partners to deliver exceptional work that not only boosts sales and brand loyalty but also pushes boundaries in the digital marketing space. With a strong emphasis on creativity, performance-driven strategies, and a supportive work environment that values flexibility and work-life balance, Sainsbury's provides a dynamic setting where your passion for digital marketing can thrive, and your expertise can make a tangible impact on the success of the business.
What you'll do
As the Digital Marketing Associate - Display & Paid Social at Sainsbury's, you will be responsible for hands-on delivery of high-impact, data-led paid social and display campaigns for our brand, driving sales, building brand love, and advancing our digital channels. Your role will involve owning the end-to-end delivery of campaigns, collaborating closely with media agencies to plan, optimise, and measure campaign performance to a high standard. Utilising platforms like Smartly, you will build, test, and optimise creative variations at pace while exploring automation and AI features, as well as partnering with various platforms to activate new formats and innovations. Additionally, you will track performance metrics, analyse data to drive decisions and improve ROI, work with brand and design teams to develop high-quality digital creative, manage campaign budgets efficiently, and support the Display & Social Media Lead in delivering a pipeline of media projects.
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Who you are
As a Digital Marketing Associate specialising in Display & Paid Social for Sainsbury's, you are a performance-driven professional with a strong passion for digital marketing and a keen eye for detail. With hands-on experience in running paid social and display campaigns, along with a solid understanding of performance marketing principles and data analysis, you excel in delivering high-impact campaigns that drive sales and elevate brand presence. Your collaborative nature, proactive mindset, and ability to innovate make you a valuable asset in managing multiple projects at pace while continuously seeking opportunities for improvement and growth in a fast-moving environment.
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Essential criteria
- Proven experience delivering paid social and/or display marketing campaigns.
- Hands-on experience using Smartly or a similar dynamic creative optimisation platform.
- Experience using Excel and reporting tools such as Adobe Analytics or Tableau.
- Experience monitoring and optimising campaign performance using key digital marketing metrics (for example ROAS, CTR, CVR and VTR.
- Experience analysing campaign performance data and turn insights into actions that improve ROI.
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