Xenophon College London
Digital Marketing & B2B Business Development Manager
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About the Role
We are seeking a highly motivated, commercially minded and results-driven Digital Marketing & B2B Business Development Manager to join our growing university.
This is a strategic and hands-on position for an ambitious professional who combines strong digital marketing expertise with business development capabilities and an entrepreneurial mindset.
The successful candidate will take primary responsibility for planning, managing and executing the University's digital marketing strategy, driving brand awareness, generating qualified leads and supporting student recruitment and institutional growth.
Alongside marketing leadership, the role involves identifying new B2B business opportunities, developing strategic partnerships and representing the University at national and international meetings, conferences and events.
We are looking for someone who can both develop a strategy and deliver measurable results.
Key Responsibilities
Digital Marketing Strategy & Management (Primary Focus)
- Develop, implement and manage comprehensive digital marketing strategies aligned with the University's commercial and recruitment objectives.
- Take ownership of digital marketing campaigns across Google Ads, LinkedIn, Meta and other relevant platforms.
- Manage SEO, SEM, email marketing, social media marketing and digital lead generation activities.
- Plan and execute B2B and B2C marketing campaigns targeting prospective students, corporate organisations and educational partners.
- Oversee website marketing performance, landing pages, conversion optimisation and digital user journeys.
- Manage marketing budgets, external agencies and digital suppliers.
- Implement marketing automation, CRM campaigns and lead nurturing strategies.
- Monitor and optimise campaign performance using Google Analytics, CRM systems and marketing reporting tools.
- Define, track and report key performance indicators, including lead generation, conversion rates, cost per lead and return on marketing investment.
- Ensure consistent brand positioning and messaging across all communication channels.
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B2B Business Development & Sales
- Identify and develop new B2B commercial opportunities within the higher education and professional training sectors.
- Build and maintain relationships with companies, educational institutions, training providers and international partners.
- Generate qualified commercial leads and convert opportunities into long-term business relationships.
- Prepare and deliver business presentations, commercial proposals and partnership agreements.
- Manage the B2B sales pipeline, from initial prospecting to negotiation and closing.
- Work closely with internal teams to develop innovative educational and corporate training solutions.
International Representation & Travel
- Represent the University at business meetings, industry exhibitions, educational fairs and international networking events.
- Travel nationally and internationally to develop strategic partnerships and business opportunities.
- Build strong professional relationships with key stakeholders in different markets.
- Identify emerging market opportunities and support the University's international expansion.
Required Skills & Experience
- Proven experience in digital marketing management, preferably within higher education, education services or an international business environment.
- Strong hands-on expertise in performance marketing, paid advertising, SEO, lead generation and digital campaign optimisation.
- Demonstrated ability to independently manage marketing strategies, budgets and campaign execution.
- Experience in B2B sales, business development or strategic partnership management.
- Excellent knowledge of CRM platforms, marketing automation and analytics tools.
- Strong commercial awareness and a results-oriented approach.
- Excellent communication, negotiation and presentation skills.
- Ability to work independently, take initiative and manage multiple projects.
- Fluency in English, both written and spoken.
- Willingness and flexibility to travel internationally.
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Desirable Qualifications
- Degree in Marketing, Business Administration, Communications or a related discipline.
- Previous experience in the UK higher education sector.
- Experience in international student recruitment or educational partnerships.
- Knowledge of HubSpot, Salesforce or similar CRM platforms.
- Experience managing international digital marketing campaigns.
- Additional language skills would be an advantage.
What We Are Looking For
We are particularly interested in candidates who are:
- Digital-first: Passionate about marketing technology, performance and innovation.
- Commercially driven: Able to connect marketing activities with revenue and business growth.
- Strategic and hands-on: Comfortable defining strategy while personally managing its execution.
- Entrepreneurial: Proactive, independent and capable of identifying new opportunities.
- Internationally minded: Confident working across markets, cultures and business environments.
- Results-oriented: Motivated by measurable objectives, continuous improvement and business performance.
Why Join Us?
This is an opportunity to play a key role in the growth and international positioning of a UK university.
You will have the opportunity to take ownership of digital marketing initiatives, contribute directly to commercial development and build meaningful partnerships across the education sector.
How to Apply
Interested candidates are invited to submit their CV in English, together with a brief introduction highlighting their experience in digital marketing management, B2B business development and international markets.
We are looking for someone who doesn't just manage marketing campaigns, but knows how to turn marketing into real business growth.
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