Your Celebrity Magazines
Digital Marketing & Content Specialist
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Digital Marketing & Content Specialist
Your Celebrity Magazines
£30,000 per annum | Full-time | Office-based in Brighton
About the Role
Your Celebrity Magazines (YCM) is looking for a creative, commercially minded and hands-on Digital Marketing & Content Specialist to join our team in Brighton.
We specialise in magazines, special editions and collectable publications featuring some of the world’s biggest celebrities, musicians and cultural icons, selling to customers across the US, UK and the rest of the world.
This is a hands-on role combining digital marketing, content creation, social media, paid advertising, community engagement and e-commerce. We’re looking for someone who can spot opportunities, create great content and turn marketing activity into measurable engagement, traffic and sales.
Alongside strong creative skills, the successful candidate will have a good technical understanding of campaign tracking, UTMs, attribution, analytics and optimisation, with the ability to use performance data to understand what is working and continually improve marketing results.
What You’ll Do
- Create and edit engaging video, photography, graphics, social posts and Stories.
- Plan and manage content across Instagram, Facebook, TikTok and X (formerly Twitter).
- Develop campaigns around new magazine releases, pre-orders, celebrities, musicians, special editions and trending topics.
- Manage paid social advertising across Meta (Facebook & Instagram), TikTok, X and other relevant platforms, including budgets, targeting, testing and optimisation.
- Build relationships with fan groups, fan pages, influencers, creators and online communities, identifying opportunities for collaborations and partnerships.
- Create and support email marketing campaigns, e-commerce promotions and product launches.
- Apply practical SEO, including keyword research, on-page SEO and content optimisation.
- Maintain a marketing and content calendar, coordinating multiple campaigns, deadlines and priorities, and react quickly to relevant celebrity, music, entertainment and social trends.
- Monitor and report on campaign spend, traffic, conversions, sales and ROI/ROAS, using performance data to improve results.
- Explore AI and new creative technologies to improve content and marketing performance.
- Use third-party imagery and content appropriately, with awareness of copyright and content usage rights.
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What We’re Looking For
- Minimum 3 years’ relevant professional experience in digital marketing, social media, content creation or a related role.
- Strong hands-on content creation skills, including video, photography and graphics.
- Experience managing social media for a brand or business.
- Proven hands-on experience managing paid social advertising across Meta, TikTok, X and other relevant paid social platforms.
- Experience managing campaign budgets, targeting, creative testing, optimisation and ROI/ROAS.
- Good understanding of campaign tracking, UTMs, attribution and performance measurement.
- Practical SEO experience, including keyword research and content optimisation.
- Understanding of influencer marketing, fan communities and audience engagement.
- Confident using creative tools such as Canva, CapCut, Adobe Photoshop, Adobe Express or similar.
- Highly organised, with strong attention to detail and the ability to manage multiple campaigns, tasks and deadlines simultaneously.
- Strong planning, prioritisation and time-management skills.
- Confident using Excel and/or Google Sheets to organise, analyse and report on marketing and campaign data.
- Creative, proactive and commercially minded, with a strong understanding of how digital marketing drives traffic, conversions and sales.
Experience with Shopify, Omnisend or GA4 is desirable, although experience with comparable e-commerce, email marketing or analytics platforms will also be considered.
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What Success Looks Like in the First Six Months
Within the first six months, we would expect the successful candidate to:
- Establish a structured and consistent approach to campaign tracking, UTMs, attribution and performance reporting.
- Play a key role in social media activity across relevant platforms, continually improving engagement and overall performance.
- Demonstrate a clear improvement in the quality and consistency of YCM’s content, including photography, video creation, editing, graphics and overall visual presentation.
- Build and maintain an effective marketing and content calendar, coordinating campaigns around YCM’s product launches, pre-orders and commercial priorities.
- Demonstrate a measurable contribution to increasing sales and revenue through digital marketing activity, with clear reporting on traffic, conversions, campaign spend and ROI/ROAS.
Passion for Our World
A genuine interest in magazines, celebrities, music, entertainment, fandoms and popular culture is important to us.
You should naturally follow what’s trending and be able to spot opportunities around celebrities, artists, magazine covers, special editions and cultural moments, turning them into content, community engagement and sales.
Portfolio & Results
Please include examples of work you have personally created or managed, such as social content, video, photography, graphics and digital campaigns.
We’d also like to understand the commercial impact of your work, where available — including campaign budgets managed, sales/revenue generated, ROI/ROAS, conversions, engagement or other measurable results.
Please include a portfolio or examples of relevant work with your application.
Working at YCM
This is a full-time, office-based role in Brighton. Due to the nature of digital marketing, social media and our international customer base, some activity may occasionally fall outside normal working hours, including weekends.
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