Thorntons Law LLP
Digital Marketing Coordinator
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DIGITAL MARKETING COORDINATOR
Glasgow, Edinburgh or Dundee
At Thorntons Law, every moment matters. Join our Marketing team and you’ll feel inspired. You’ll feel connected. You’ll feel like you belong. And it all begins from the moment you join us.
That’s because we’ve created a different kind of law firm. Here, you’ll build relationships with clients and colleagues that really last. You’ll help shape what happens now, and what comes next. And we’ll support and encourage you to be the best you can be.
This is what life at Thorntons is all about. And this is your moment to be part of it.
About the role
As Digital Marketing Coordinator, you will play a key role in delivering Thorntons’ digital marketing activity and strengthening the firm’s online presence. You will support the delivery of high-quality digital campaigns and content that enhances brand visibility, engages priority audiences and contributes to the firm’s wider marketing and business development objectives.
Reporting to the Digital Marketing Manager, you will coordinate day-to-day activity across the firm’s digital channels, supporting website management, content creation, email marketing, CRM, social media and paid digital activity. You will work closely with colleagues across Marketing and Business Development, fee earners, business services teams and external partners to ensure digital activity is well coordinated, effectively delivered and informed by performance insights.
This is a varied and fast-paced role that combines content creation, campaign delivery, digital channel management and performance analysis. Your work will help ensure Thorntons’ digital presence is professional, engaging, accessible and aligned with the firm’s wider marketing and communications strategy. It’s about:
- Website & Content Coordination - supporting the day-to-day management of the Thorntons website, including uploading, editing and reviewing content through the CMS, coordinating updates and helping ensure information remains accurate, accessible and up to date.
- SEO & Content Optimisation - applying SEO best practice to website content, including page titles, metadata, headings, internal links and content structure, helping to improve visibility and user experience.
- Social Media & Content Creation - coordinating day-to-day activity across platforms including LinkedIn, Instagram, Facebook and YouTube, creating and scheduling engaging content while maintaining a consistent digital presence.
- Email Marketing & CRM - supporting the creation, testing and delivery of targeted email campaigns and helping maintain accurate audience and campaign data within the firm’s CRM and email marketing systems.
- Paid Digital Marketing - supporting paid search and social activity, coordinating campaign content and assets and working with the Digital Marketing Manager and specialist agencies where appropriate.
- Campaign Support - supporting digital campaigns across marketing initiatives, events, recruitment activity and thought leadership programmes, ensuring activity is delivered effectively and aligned with wider marketing and business development objectives.
- Analytics & Reporting - monitoring website, campaign, social media and email performance using digital analytics tools, producing reports and insights and identifying opportunities to improve performance and engagement.
- Digital Innovation & Best Practice - staying informed about emerging digital marketing trends, formats, platforms and technologies, and identifying opportunities to test and improve the firm’s digital approach.
- Collaboration - liaising closely with the wider Marketing and Business Development team, fee earners, business services teams and external partners to ensure digital activity is well coordinated and effectively delivered.
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What you’ll need
We’re looking for:
- Experience in a digital marketing role, with exposure to areas such as CRM, website management and paid search, ideally within a professional services environment
- Experience supporting digital marketing activity across multiple channels, with an understanding of how different digital channels work together.
- Excellent writing and content creation skills, with the ability to create engaging and effective content for digital audiences.
- Good understanding of digital marketing channels including websites, SEO, email marketing, social media and paid digital activity.
- Experience using website CMS, email marketing, CRM and digital analytics tools.
- Confidence collaborating with colleagues, subject matter experts, external partners and specialist agencies.
- Strong organisational skills with the ability to manage multiple deadlines, campaigns and priorities.
- A creative mindset combined with attention to detail, accuracy and sound judgement.
- Analytical skills with the ability to interpret digital performance data and identify opportunities for improvement.
- An interest in emerging digital marketing trends, platforms and technologies, with a willingness to learn and develop digital expertise.
Why Thorntons
One of Scotland’s leading full-service law firms, with the scale, reputation and ambition to make a real impact in the market.
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- A collaborative and forward-thinking culture where ideas are welcomed, expertise is valued and innovation is encouraged.
- The opportunity to play a key role in shaping and growing Thorntons’ digital presence across our website, social media, email and other digital channels.
- A varied role where creativity, content, technology and analysis come together to strengthen our brand, engage our audiences and support our wider marketing objectives.
- The opportunity to work across a broad range of digital marketing activity, developing your skills and knowledge across areas including SEO, analytics, CRM, paid digital and content.
- A firm that values professional development, wellbeing and flexibility, supporting you to grow and do your best work.
What we offer
We offer much more than just a competitive salary, and we’re committed to looking after our people in every way. Here’s just some of the benefits available:
Benefits
- 39 Days Annual Leave (includes 5 fixed public holidays)
- Contributory Pension Scheme with salary exchange
- Private Medical Insurance
- Critical Illness Cover
- Income Protection Cover
- Group Life Assurance
- Exceptional maternity, paternity, partner and adoption leave packages
- Assisted Conception & IVF Leave
- Health care cash plan to support everyday health expenses
- 24-hour wellbeing support
- Free Legal fees for moving home and life planning
- Cycle to Work Scheme
- Gym Discounts
- Retail Discounts
- Hybrid Working
Professional development
- Access to a wide range of opportunities to build your expertise and advance your career, through courses, specialist accreditations, training, or business skills development.
Belonging
At Thorntons, we embrace diversity and are committed to creating a welcoming and inclusive workplace where everyone can thrive.
As a Disability Confident employer, we want to ensure that everyone has a positive experience when applying to join us. If you have a disability or are neurodivergent and need any adjustments during the recruitment process, just let us know — we’ll do everything we can to support you.
We work flexibly to meet the needs of our clients and our people. While not every role is the same, most offer a hybrid working pattern. We’ll work with you to agree the right arrangement that supports you, the role, and our clients.
Make the moment matter
If you’re looking for a career with a different kind of law firm, this is the moment to find out more - and apply.
All you need to do is apply by 20th September and we’ll be in touch.
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