Via
Digital Marketing Coordinator
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Salary: £35,000-£42,000 per year
Working arrangement: Hybrid
Start date: Flexible
Full-time | Permanent
About the opportunity
Via is partnering with a leading UK housebuilder looking for a Digital Marketing Coordinator to support its digital campaigns, website, content and customer journey.
Working closely with the Head of Digital, you'll help deliver marketing activity across email, PPC, SEO, display advertising, property portals and the company website.
It's a varied role that combines hands-on digital marketing with performance analysis. You'll help keep online content accurate and engaging, support campaigns designed to generate new customer enquiries and use performance data to identify opportunities to improve results.
Previous property or housebuilding experience would be useful but isn't essential. We're more interested in candidates with a good foundation in digital marketing who are comfortable working across several channels and want to develop their skills further.
What you'll be doing
- Coordinate digital marketing campaigns across email, PPC, SEO, display and other channels
- Support listings and campaigns across property portals such as Rightmove
- Help create, schedule and deliver customer email and lifecycle campaigns
- Support marketing automation activity
- Monitor campaigns against agreed KPIs and identify opportunities to improve performance
- Carry out keyword research and support SEO activity
- Make on-page SEO and content improvements
- Maintain and update website content through a CMS
- Ensure online content, imagery and information remain accurate and up to date
- Work with sales teams to maintain property and development information
- Help improve the online customer journey and website user experience
- Support the development and testing of new digital features and tools
- Track website and campaign performance
- Monitor traffic, engagement, conversion rates and cost per lead
- Use Google Analytics, Looker Studio, HubSpot and Excel to analyse performance
- Help produce monthly reports for sales teams and senior stakeholders
- Turn performance data into practical recommendations
- Work with internal teams and external partners on digital projects
- Ensure digital content remains consistent with brand standards
- Support the Head of Digital and wider marketing team with additional projects
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What we're looking for
- Previous experience in digital marketing or a broader marketing role with strong digital exposure
- Good understanding of digital marketing fundamentals
- Experience working across multiple digital marketing channels
- Familiarity with website CMS platforms
- Understanding of email marketing and marketing automation
- Familiarity with PPC and digital advertising
- Understanding of SEO principles
- Comfortable working with digital marketing data and performance metrics
- Experience with Google Analytics or similar analytics tools
- Strong Excel skills
- Understanding of the online customer journey and conversion
- Strong written and verbal communication skills
- Excellent attention to detail
- Good organisation and the ability to manage several priorities at once
- Analytical and curious approach to marketing performance
- Comfortable working in a fast-paced environment
- Strong collaboration and stakeholder management skills
- Proactive approach and willingness to learn
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Experience with HubSpot, Looker Studio, property portals or similar tools would be particularly useful. Previous experience within housebuilding, property, real estate or another consumer sector with a considered customer journey would be an advantage, but isn't essential. A marketing, digital, business or related degree would be useful, although equivalent practical experience will also be considered.
Why apply?
- £35,000–£42,000 salary
- Company bonus scheme
- Hybrid and flexible working opportunities
- 25 days' annual leave
- Private healthcare and cash plan options
- Private pension
- ShareSave scheme
- Cycle to work scheme
- Gym membership discounts
- Work across a broad range of digital marketing channels
- Exposure to PPC, SEO, email, CRM, analytics and website optimisation
- Opportunity to work closely with an experienced Head of Digital
- Strong scope for learning and professional development
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