You should be comfortable being given a business objective and working out:

What needs to be done → how it should be done → how it should be measured → what needs to change when results aren't good enough.

We are not looking for someone who simply produces reports or waits for detailed instructions.

We want someone who can identify opportunities, make recommendations, execute them and take responsibility for the outcome.

Essential Experience

You should have demonstrable experience in several of the following:

• Google Ads/PPC
• SEO and technical SEO
• Local SEO
• Google Analytics/GA4
• Google Search Console
• Conversion tracking
• Lead generation
• Conversion-rate optimisation
• Keyword research
• Website optimisation
• Content marketing
• Social media marketing
• Email marketing
• Competitor research
• Performance reporting and analytics
• Working with modern websites/CMS platforms

Experience working with Next.js or other modern JavaScript-based websites would be advantageous.

Healthcare Experience

Previous healthcare or medical marketing experience is welcome but not essential.

What is important is that you understand how to market a professional, high-trust service and can adapt quickly to the requirements of a healthcare environment.

You should be comfortable learning and following the relevant advertising, regulatory and compliance requirements applicable to healthcare marketing.

Evidence of Results Matters

We are particularly interested in candidates who can demonstrate what they have actually achieved, rather than simply listing marketing skills on their CV.

For example:

• How did you increase organic traffic?
• How did you improve Google Ads performance?
• How did you reduce cost per lead?
• How did you increase conversion rates?
• How did you generate qualified enquiries?
• What was the budget?
• What did you personally change?
• How did you measure the result?

Please include examples of campaigns or projects you have personally managed and the results achieved.

We understand that commercial results depend on many factors. We are looking for someone who understands measurement, experimentation, accountability and continuous improvement.

The Person

We are looking for someone who is:

• Experienced and self-motivated
• Commercially minded
• Analytical and data-driven
• Technically confident
• Proactive rather than reactive
• Comfortable working independently
• Able to prioritise without constant supervision
• Strong in written and verbal communication
• Curious and willing to test new ideas
• Comfortable taking ownership of projects from start to finish
• Honest about what is and isn't working

You should be someone who doesn't need to be told what to do at every stage.

If you see a problem, we expect you to identify it, investigate it and propose a solution.

What We Offer

• A key role within a growing Central London private medical clinic
• Significant ownership and responsibility
• Direct access to decision-makers
• Opportunity to shape and develop the clinic's digital marketing strategy
• Exposure to multiple areas of digital marketing and patient acquisition
• Opportunity to build long-term responsibility within the organisation
• Competitive salary, depending on experience and demonstrated ability

How to Apply

Please send:

1. Your CV

2. A short covering letter explaining why you are interested in joining Dr SNA Clinic

3. Two or three examples of digital marketing projects you have personally managed

For each example, please briefly state:

• The objective
• Your role
• The budget, where applicable
• What you personally did
• The measurable result

**Applications that only list marketing skills without demonstrating practical experience and outcomes may not be shortlisted.

Shortlisted candidates may be asked to complete a short practical assessment relevant to Dr SNA Clinic.

We are looking for someone who can independently manage significant parts of the digital marketing function and make a measurable contribution to the growth of the clinic.