Prestige Gifting
Digital Marketing Executive
Halifax
Posted about 13 hours ago
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We are looking for a proactive and creative Marketing Executive to join our team
This is a hands-on role suited to someone with experience across e-commerce, email marketing, social media, content creation and campaign execution. The successful candidate will support the delivery of seasonal and product-led campaigns, help improve the customer journey, create engaging content and assist with growing brand awareness and revenue across key marketing channels.
Key Responsibilities
- Support the planning, building and scheduling of email marketing campaigns using Klaviyo, ensuring activity aligns with the wider marketing calendar and key trading periods.
- Assist with growing the email database and supporting automated email flows to help improve customer engagement, repeat purchase rate, customer lifetime value and revenue.
- Work with internal teams to create relevant media for paid ads, including but not limited to META and Pinterest.
- Support the merchandising of websites and apps in line with sales data, seasonal demand, product priorities and customer behaviour.
- Work with IT and UX teams to help brief website changes, product page updates and customer journey improvements.
- Use GA4, sales data and customer feedback to assist with recommendations to improve onsite conversion, basket value and the overall customer experience.
- Write product descriptions, website copy, campaign copy and social captions, ensuring content is engaging, accurate and aligned with the brand.
- Support with product uploads where required, ensuring product information, imagery and pricing are correct.
- Assist with product development by reviewing customer feedback, reviews, sales data and seasonal gifting trends.
- Support the planning and execution of product launches, seasonal campaigns and peak trading activity across channels.
- Coordinate with internal and external teams, including design, PR, photography, video, IT, UX and ecommerce, to help deliver campaign activity successfully.
- Brief seasonal and product-specific artwork requirements to the design team, including print, website, email and social assets.
- Help plan and coordinate seasonal and product-specific photo and video shoots with the in-house photographer and external video team.
- Support the creation and execution of the social media strategy across TikTok, Instagram and Facebook.
- Plan, create and schedule engaging social content for both Prestige Flowers and Hampers, with a focus on organic growth, community building and supporting the wider campaign calendar.
- Support the planning and delivery of weekly TikTok Lives for both Prestige Flowers and Hampers to promote product launches, seasonal campaigns and brand engagement.
- Coordinate TikTok affiliate creators, helping to ensure content is brand-appropriate and supports TikTok Shop GMV growth.
- Support weekly reporting across sales, email, website, app and social performance, identifying key learnings and opportunities for improvement.
- Work towards KPIs set by the Head of Brand.
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Key Skills & Experience
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- 2+ years experience in a marketing, ecommerce, CRM, or social media role.
- 1+ year experience using Klaviyo or a similar email marketing platform.
- Good understanding of ecommerce, customer journeys and online merchandising.
- Confident using data and analytics tools such as GA4 to support recommendations.
- Strong copywriting skills across product descriptions, website copy, email and social content.
- Experience supporting or executing marketing campaigns across multiple channels.
- Good understanding of TikTok, Instagram and Facebook.
- Comfortable creating content, hosting TikTok Lives and working with creators or affiliates.
- Highly organised, with strong attention to detail and the ability to manage multiple tasks and deadlines.
- Creative, commercially aware and confident working in a fast-paced ecommerce environment.
Personal Attributes
- Proactive, creative and full of ideas.
- Commercially minded and customer-focused.
- Strong communicator who can work well with internal teams and external partners.
- Passionate about gifting, ecommerce, seasonal campaigns, social media and brand growth.
Reporting Line
The role will report into the Head of Brand, and work closely with the Prestige marketing executives and wider team.
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Skills
E-commerce
Email Marketing
Social Media Management
Content Creation
Klaviyo
GA4
Copywriting
Online Merchandising
Campaign Execution
TikTok Shop
Customer Journey Optimization
Paid Ads
Data Analysis
Community Building
Project Coordination
Brand Awareness
Location