Provacan
Digital Marketing Executive
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About the role
We’re looking for a Digital Marketing Executive to join our digital team to work across our portfolio of premium FMCG brands on email marketing, SEO and support on website management, with scope to get involved in PPC. You'll build, QA and send email campaigns in Klaviyo, and produce SEO content from keyword research and briefing through to publishing, and provide website and ad-hoc digital support across the portfolio as needed. This is a hands-on, generalist role for someone who wants to run the day-to-day of marketing channels and gain experience working with new and established brands in a fast-paced environment.
About MC Co.
Morland Clarke Trading Co invests in and builds early-stage F&B brands that are actually changing their categories, from premium spirits to next-gen wellness supplements. We operate similarly to an agency across a growing portfolio under 2 entities: Delarki Brands (alcoholic spirits) and Tenacious Labs (emerging ingredients like CBD and hemp). Provacan and Axia Spirit are two of our flagship brands.
Our international team has run start-ups and FTSE100 companies alike, across various industries. With presence in London, Miami, New York, Athens, Japan, and the UAE, there's a global, fast-moving energy behind every brand you'll touch.
Key responsibilities
- Build, QA and send weekly email campaigns in Klaviyo, including writing campaign copy and sending test versions for review
- Audit, build and optimise sign-up forms and flows
- Test and optimise campaigns based on performance
- Brief the Digital Designer for supporting imagery where needed
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SEO
- Carry out topic, trend and keyword research for monthly SEO content
- Write structured content briefs (structure and keyword mapping) for the Nutritionist, then review and amend written articles
- Brief the Digital Designer for supporting imagery where needed
- Build and QA published articles in Shopify, including internal linking, FAQs, metadata and imagery
Website & ad-hoc digital support
- Carry out website updates such as setting up promotions or changing homepage banners and web assets
- Provide ad-hoc digital and website support across the brand portfolio as needed
What we’re looking for
- Digital marketing experience is preferred, with a good knowledge in email marketing, SEO and digital content
- Experience building or sending email campaigns (e.g. Klaviyo, Mailchimp or similar) is preferred
- Good SEO understanding: keyword research, on-page optimisation, and writing structured content briefs
- Basic understanding of Shopify or a similar CMS/website platform, or aptitude to learn quickly
- Comfortable writing clear, on-brand copy and briefing others (e.g. Nutritionist, Digital Designer) for content production
- Confident owning live channels and responding to operational and technical challenges
- Good communication and collaboration skills, comfortable working with feedback and cross-functional teams
- Able to manage multiple tasks and work to deadlines in a fast-paced, evolving digital environment
- Willingness to learn and ability to adapt to new tools and platforms quickly
- Strong organisation and attention to detail
- A proactive attitude with strong problem-solving skills
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Skills
- You don’t need to be an expert in every tool; we’re more interested in your marketing instincts, ability to adapt to new tools quickly and ability to turn a brief into finished, published work.
- Klaviyo, or a similar email service provider (ESP)
- Shopify, or a similar CMS/website platform
- Basic SEO tools (Google Search Console, Google Analytics, Ahrefs/SEMRush)
- Basic coding literacy (HTML/CSS)
- Copywriting for email and web content
What you’ll gain
- Hands-on experience running live email and SEO channels for premium FMCG brands
- Exposure to the full digital marketing process, from strategy and briefing through to final delivery and beyond
- Training and mentorship from an experienced team, with exposure to wider business functions
- The opportunity to build a commercial track record with KPI impact and brand growth
- The opportunity to grow into a permanent Digital Marketing Manager role long-term
At a glance
- Hours: Full time, 40 hour week
- Contract: Permanent
- Starting: September 2026
- Location: Mayfair, London
- Type: Hybrid; 2-3 days in office
- Reporting to: Senior Ecommerce Manager
- Salary: £28-30k depending on experience
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