Macfarlanes
Digital Marketing Executive
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Digital Marketing Executive
A leading international law firm is seeking a Digital Marketing Executive to join its Marketing & Business Development team. This is an exciting opportunity for a digital marketing professional to take ownership of day-to-day digital activity across social media, email marketing and website content, working closely with fee earners and business services teams to deliver campaigns and thought leadership across the firm's digital channels.
The Responsibilities
- Manage the day-to-day delivery of the firm's social media channels, particularly LinkedIn, including scheduling, publishing and maintaining the editorial calendar.
- Draft, edit and proofread digital content, coordinating stakeholder approvals and ensuring messaging is accurate and consistent with the firm's tone of voice.
- Create engaging social media assets using Canva and identify opportunities to increase engagement across corporate and employer brand channels.
- Support email marketing activity, providing guidance and quality assurance to colleagues using the firm's email marketing platform and maintaining consistent campaign standards.
- Manage website content through the CMS, publishing and updating pages while applying SEO best practice and ensuring content accuracy.
- Support the end-to-end production of podcasts, webinars, events and wider digital campaigns across the firm's channels.
- Monitor digital performance using platform analytics and GA4, contributing to reporting and using insights to inform future content, campaigns and scheduling decisions.
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The Candidate
- Previous experience in a digital marketing role, ideally within a professional services or similarly complex environment, with hands-on experience managing business social media channels, particularly LinkedIn.
- Excellent written English, copywriting and proofreading skills, alongside experience with email marketing platforms, Canva and digital analytics; experience with CMS platforms, paid social or podcast production would be advantageous.
- A highly organised, proactive and detail-oriented individual with strong stakeholder management skills, commercial awareness and an interest in using AI and emerging digital tools to improve marketing activity and efficiency.
Get help with your application
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Please e-mail your CV and covering letter in the strictest confidence to summer.o’sullivan@bluelegal.com
Once you have sent your CV, feel free to telephone me on 0207 118 3003.
Please note: Due to the specific sectors we work in, only candidates with valid work experience in a Law Firm, Accountancy Firm, Management Consultancy, Property/Construction Firm, Financial Services Firm or a high profile relevant Association or Agency will be considered. We regret that our clients will not accept applications outside of these areas.
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