Keystone Group
Digital Marketing Executive
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About The Role
We’re looking for a creative, dynamic digital and social marketing professional to help bring the Keystone Group’s activity to life. You’ll play a key role in creating engaging content, driving conversations and ensuring our marketing is timely, consistent and impactful across every channel.
Working across the Group, you’ll help connect our brands, strengthen our digital presence and deliver a truly integrated marketing approach that gets people talking.
What You’ll Be Doing
- Support the development and implementation of digital and social marketing plans.
- Manage social media channels and develop content plans in line with marketing initiatives and evaluate their performance on a monthly basis.
- To build Google ads campaigns through the Google network and also targeted social campaigns in support of brand initiatives.
- Plan and coordinate email marketing activity as required in support of digital campaigns and promotions.
- Lead the development of creative digital content and messaging in support of digital campaigns and promotions.
- To lead the implementation of plans to increase site traffic, page views, unique visitors, time on site and digital downloads in line with business objectives.
- To lead SEO (Search Engine Optimisation) activity to increase organic search visibility and ranking.
- Using Content Management Systems to update website content and to work with the website agency to deliver effective content with users in mind.
- To provide support for brand initiatives as required.
- Evaluate completed digital and social marketing activity to assess commercial impact.
- Ensure the effective communication of planned marketing activity.
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What You’ll Need To Succeed
- Strong relationship-building skills and emotional intelligence.
- The confidence to challenge constructively and offer clear, evidence-based advice.
- Excellent communication skills, with the ability to explain complex issues clearly.
- Resilience and adaptability when dealing with change or ambiguity.
- A collaborative mindset, with a genuine passion for XX.
- High levels of integrity, discretion and professionalism.
- Ensure that all reports, studies etc. required are accurate, submitted on time and to the required standard.
- Ensure all work, artwork and digital assets are saved to the appropriate server and backed up accordingly.
What We’re Looking For
- Proven experience in delivering high performing digital campaigns across social media, email marketing and digital advertising with clear measurement of KPI’s and evaluation of campaign objectives.
- Sound knowledge of social media marketing, digital advertising platforms, website management and SEO strategy.
- 2+ years experience in a similar role with a qualification in marketing.
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What We Offer
- Opportunities for professional development and career progression.
- A supportive, values-driven and inclusive working environment.
- Competitive salary and benefits package.
- 32 days annual leave, increasing with service.
- Pension.
- Life Assurance.
- Healthcare Cashback Plan.
- Enhanced Family Friendly policies.
- Additional employee benefits including, access to our Cycle to Work Scheme, Employee Discount Scheme, Employee Recognition awards, Employee Assistance Programme.
A Bit About Us
For more than three decades, the Keystone Group has grown to become one of the UK and Ireland’s largest family-owned construction product manufacturers. Driven by a relentless focus on innovation and customer excellence, the Group employs over 2,000 employees across 28 sites, supplying cutting-edge building solutions to growing markets in the UK & Ireland, Europe, Australia and North America. Its portfolio includes market-leading brands in the steel, light & environmental and timber sectors.
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