LCA Jobs
Digital Marketing Executive
Chelmsford
£32k – £36k/yr
Posted about 17 hours ago
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We are currently supporting the search for a Digital Marketing and Social Media Executive.
The role will be focused on evolving our client's profile on social media, combined with execution of email marketing campaigns, updating content on websites as well as supporting key company events.
Core Responsibilities
- Develop and execute social media strategies to enhance online presence and promote brand visibility across various platforms, including but not limited to Instagram, Facebook, and LinkedIn.
- Create engaging and relevant content, including posts, videos, infographics, and other multimedia assets, tailored to each social media platform and target audience.
- Collaborate with internal teams, to align social media efforts with overall marketing objectives and campaigns.
- Monitor social media channels, track performance metrics, and analyse data to produce reports that will optimize content strategy and drive continuous improvement.
- Compiling reports based on the analysis and engagement from our digital channels.
- Supporting the creation of paid social media campaigns and reviewing, analytics, setting up audiences.
- Creating original content for web pages and blog posts.
- Oversee the day-to-day maintenance and administration of the website requests and updates (Third party support will remain in place for this).
- To assist on all other marketing duties including publications and content creations.
- General admin tasks – including invoice approval / booking of meetings, minute taking at bi-monthly marketing meetings.
- Actively look at new marketing initiatives and avenues for the company including idea generation.
- Assist with the production of the company’s high-profile magazine.
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Qualifications/Experience
Essential:
- At least 2 years’ experience in a marketing or social media role, either at a company or as part of an agency
- Passion for social media, digital marketing, and staying ahead of the curve in a rapidly evolving landscape
- Experience of managing multiple social media accounts.
- Experience with paid social media adverts through Meta Business and other social platforms
- Proficiency in using social media management tools, analytics platforms, and content creation software
- Strong copywriting skills and attention to detail.
- Hands-on experience in delivering email marketing and social media campaigns (including paid social media)
- Creation of e-mail marketing on platforms such as Mailchimp and Integrated Interest
- Content management for websites using WordPress
- Experience in working with external suppliers
- Ability to handle multiple projects and prioritise responsibilities
- Ability to work efficiently in a fast-paced environment
- Ability to analyse metrics and produce reports and recommendations
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Preferred:
- Experience in creating and editing digital video content
- Experience managing online reputation (i.e. reviews and communities)
- Full driving license
- Ability to coordinate networking events
- Interest or experience in the property industry
- Although a degree in Marketing or Communications is not required, we will take relevant qualifications into considering during the recruitment process
Personal attributes:
- Strong ability to multitask
- Confident and personable
- A self-starter with a proactive nature
- High level of organisation
- Strong written communication skills
- Idea-generating and enthusiastic
Salary: £32,000.00 - £36,000 per year
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Skills
Social Media Strategy
Email Marketing
Content Creation
Copywriting
Data Analysis
Paid Social Media
Website Administration
WordPress
Mailchimp
Meta Business Suite
Project Management
Reporting
Multimedia Production
Stakeholder Collaboration
Event Coordination
Digital Marketing