Hello Limited
Digital Marketing Executive
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Your Mission
HELLO! Magazine is looking for a Digital Marketing Executive to join a growing marketing and engagement team. This is a broad digital marketing role spanning campaign delivery, newsletters, audience engagement, and membership growth across the HELLO! digital ecosystem.
You’ll work closely with the Digital Product Marketing Manager to deliver marketing activity across newsletters, free and paid memberships, editorial campaigns, events, and key brand moments, supporting day-to-day initiatives to grow engagement, conversion, and retention across HELLO!’s digital products.
Please note that this role will be in our London office on Tuesdays, Wednesdays, and Thursdays.
Key Responsibilities
- Support the planning and delivery of digital marketing campaigns across newsletters, memberships, editorial initiatives, events, and key brand moments.
- Help manage day-to-day campaign delivery, coordinating activity across HELLO!’s digital channels and working with relevant teams to ensure campaigns are delivered effectively.
- Help grow and engage HELLO!’s free and paid membership base, supporting activity across the full member lifecycle.
- Assist in developing and optimising lifecycle journeys across HELLO!’s newsletters and membership products.
- Deliver email marketing activity across acquisition, engagement, conversion, and retention.
- Support audience segmentation and targeted marketing activity based on audience behaviour and lifecycle stage.
- Deliver engagement activity across HELLO!’s digital platforms and community channels.
- Identify opportunities to grow, engage, and retain HELLO!’s digital audiences and membership community.
- Work collaboratively with the wider Product, Editorial, Audience, and Commercial teams to align marketing activity with product and content developments.
- Monitor and report on campaign, newsletter, membership, and lifecycle performance, using data and insights to identify opportunities and inform future activity.
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Your Profile
- A minimum of at least two years’ experience in a digital marketing, campaign, or audience engagement role.
Experience
- Experience working across digital marketing channels, including email, web, and push notifications.
- Experience supporting the delivery of digital marketing campaigns from planning through to execution.
- Comfortable working with analytics and marketing technology platforms.
- A good understanding of digital customer journeys, audience engagement, and conversion.
- Strong written communication skills with an eye for engaging, audience-appropriate content.
- A collaborative, hands-on approach with the ability to manage multiple campaigns and priorities.
Qualifications
- A background in publishing, media, or a digital content organisation.
- Experience with email marketing, newsletters, or CRM.
- Experience or exposure to membership, subscription, or lifecycle marketing.
- An understanding of audience engagement and retention strategies.
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Why Us?
Benefits
- 25 days annual leave per year (for full-time employees)
- 1 birthday day per year
- Private Medical Scheme
- Employee Assistance Programme
- Life Assurance currently 6 x salary
- Generous Employer Pension contributions
- Group Income Protection Scheme
- Plus all of the perks of working for a fun media company!
How to Apply
Please apply by sending your CV plus a cover letter outlining your interest in the role and HELLO! We anticipate this role will attract a lot of applications and so please make sure you answer this question in your cover letter:
In your cover letter, choose one HELLO! digital product - newsletters, free membership, or HELLO! VIP - and briefly explain one marketing idea you would use to grow or engage its audience. What would you do, and how would you measure whether it worked?
All applications are reviewed by a person, which can mean it could take us a little while to get back to you. We will respond to you once we know if your application is to be progressed to the next stage.
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