AgileGrid Solutions
Digital Marketing Executive
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About The Company
AWD online is a reputable employment agency specializing in sourcing high-quality candidates and advertising vacancies across multiple job boards for various organizations. Committed to connecting talented professionals with leading companies, AWD online offers comprehensive recruitment services on a non-commission basis. With a focus on transparency, efficiency, and personalized support, AWD online strives to facilitate successful employment matches that benefit both employers and job seekers. Their extensive experience in the recruitment industry ensures they understand the nuances of different sectors, including digital marketing, ecommerce, and more, making them a trusted partner in workforce solutions.
About The Role
The Digital Marketing Executive role at AWD online presents an excellent opportunity for a creative and detail-oriented individual to join an in-house marketing team supporting a dynamic ecommerce business. The successful candidate will be responsible for managing and optimizing customer engagement campaigns across multiple channels, including email, SMS, and app push notifications. This position is integral to driving customer retention, enhancing brand visibility, and increasing sales through targeted marketing efforts. The role requires a proactive approach to campaign planning, content creation, performance analysis, and customer journey management. The candidate will work closely with the marketing team to develop innovative strategies, monitor campaign effectiveness, and contribute to the continuous improvement of marketing initiatives.
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The ideal candidate should possess a motivated, positive attitude with a keen eye for detail. A background or interest in digital marketing is essential, with a desire to expand knowledge in this rapidly evolving field. Basic design skills and creativity are highly valued, along with the ability to craft engaging campaign copy. While experience in HTML and CSS is preferred, it is not mandatory, as training will be provided. Familiarity with tools such as Google Analytics and email marketing platforms is advantageous. A marketing-related degree or equivalent qualification is desirable but not essential. Previous experience in ecommerce or digital marketing roles will be considered a plus, as will strong communication and organizational skills. The candidate should be adaptable, confident in sharing ideas, and capable of working independently or collaboratively in a fast-paced environment.
Responsibilities
- Prepare Campaigns: Develop and schedule email campaigns, ensuring accurate targeting and database management.
- Create Content: Produce compelling, relevant, and engaging content tailored to the target audience for various campaigns.
- Plan Promotions: Support the planning and execution of brand promotions, special offers, events, and campaign activities to maximize exposure.
- Develop App Campaigns: Assist in creating and monitoring app-based marketing campaigns, analyzing performance metrics and ROI.
- Analyse Results: Review campaign data to identify trends, insights, and areas for improvement in messaging and user engagement.
- Monitor Customer Journeys: Track and optimize customer journeys and segmentation strategies to enhance personalization and effectiveness.
- Maintain Dashboards: Set up and update dashboards to measure key performance indicators and marketing success metrics.
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Benefits
Joining AWD online as a Digital Marketing Executive offers a competitive salary package ranging from £28,000 to £35,000 per annum, depending on experience, along with comprehensive benefits. The role is based in Scarborough, North Yorkshire, providing easy access via the A64, Seamer Train Station, and free onsite parking. The position is full-time and permanent, with working hours from 9:00 am to 5:30 pm, Monday to Friday. Employees will have the opportunity to work within a supportive team environment, develop their digital marketing skills, and contribute to innovative campaigns that impact the company's growth. Additional benefits may include ongoing training, career development opportunities, and a positive work culture focused on collaboration and creativity.
Equal Opportunity
AWD online is an equal opportunity employer committed to fostering a diverse and inclusive workplace. They ensure that all applicants and employees are treated fairly and without discrimination based on race, gender, age, religion, disability, sexual orientation, or any other protected characteristic. The company values diversity and believes that varied perspectives and experiences contribute to a more innovative and effective team. They actively promote equal opportunity employment practices and are dedicated to creating a welcoming environment for all staff members.
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