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Digital Marketing Executive
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Digital Marketing Executive
Consumer Leisure Business
Manchester. Hybrid 3/2
Salary £30,000
Key Responsibilities
Key channels: Email marketing (automation & personalization), Website Management, Social Media (Meta, Instagram & Facebook), and Paid Media activity. Pushing the brand and content creation across all.
Email & CRM
- Work with the Marketing Manager to plan email content (newsletters, product launches, offers)
- Work with digital agency to build, schedule, and test marketing emails
- Track performance metrics (open rate, CTR, conversions) and share insights
Website & SEO
- Update on-site content (blogs, landing pages, product copy) to support campaigns
- Work with agency to manage SEO initiatives through keyword research, on-page optimisation, and content development.
- Liaise with the Ecommerce Manager to ensure content is accurate and aligned with website strategy.
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Social Media
- Manage the creation of organic social content across social media platforms
- Plan and schedule in line with brand tone and campaign calendar
- Support influencer and partnership activations as directed by the Communications Manager
Analytics & Insights
- Analyse weekly consumer insights to drive site performance, provide insights and recommendations to improve campaign effectiveness and ROI.
- Produce monthly social and email performance reports.
- Support Marketing teams with campaign results and content insights
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What I’m looking for in your CV:
- Experience in digital marketing, ideally within a consumer/ leisure business
- Strong content creation skills, across multiple platforms. Ideally CMS experience
- Experience with email marketing and CRM platforms is ideal
- Ability to analyse data and report on campaign performance
- Skilled in graphic design, video editing, and content creation tools (Canva)
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