Thai Leisure Group
Digital Marketing Executive
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Digital Marketing Executive JD
Reporting line: Line manager and day-to-day - Head of Marketing
Salary: £28K - £30K, depending on experience
Hours of work: Full time, 45 per week, Monday - Sunday
Holidays: 20 days per year plus bank holidays
Location: Leeds or Manchester based, flexible work-from-home benefits
About Thai Leisure Group
Thai Leisure Group (TLG) is proud to be the UK’s only multi-brand Thai restaurant group. Founded in Leeds in 2004, we have been expanding nationally ever since, and now have four amazing brands across 18 restaurants.
Our team have a shared passion to continually improve what we do, and we are proud to feel part of one happy, inter-connected, multicultural family. We work each day according to our four core values:
- ‘Ow Jai Sai’ (meaning 'caring from the heart’ and in doing so being attentive to every detail)
- ‘Ha Dao’ (meaning ‘five star’ and believing in the importance of consistency and process to deliver exemplary service)
- ‘Samakee’ (meaning ‘teamwork’ and everyone putting the team first, before oneself – no matter what)
- ‘Sanook’ (meaning 'fun’ in which employees each contribute to a fun, positive and happy working environment)
Not only are we rich in flavours, we are rich in our values and we also have a rich history that we are very proud of.
The Role
Part of a small but ambitious marketing team, the Digital Marketing Executive’s role is central to the TLG’s wider business strategy. Working alongside the Systems / Customer Service Executive, and Head of Marketing, you will be responsible for driving and implementing TLG’s digital marketing strategy.
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The successful candidate will be highly involved with a number of exciting projects to enhance our digital presence. The candidate will have the following attributes: analytical with creative flair, a keen eye for detail, strong awareness of the latest digital trends, and a continual focus on maximising awareness and return on investment.
Key Role Responsibilities
- Developing and implementing the email marketing strategy
- Managing and enhancing all brand websites
- Working with agencies to create best in class photography and videography assets
- Working with the wider marketing team to create engaging campaigns
- Creating engaging copywriting including blogs
- Google analytics management and reporting
- Social media management - paid and organic content
- Developing and implementing the brand PPC and display advertising strategy
- Ensuring we have a digital presence on all third-party websites
- Return on investment and reporting focused
- Maintenance and management of the e-commerce shops
- GDPR compliance – company ambassador
- Consistently growing and maintaining our customer databases
- Work alongside third party agencies to ensure website copy is fully optimised for SEO purposes
- Loyalty schemes – day to day management and development
- Think ‘outside the box’ to produce show stopping and, most importantly, engaging content
- Act as the line manager for the weekend social media customer service responders and ensure they have all the tools required to deliver in their role e.g. up-to-date business information and FAQs
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Desired Personal Skills and Experience
- 2+ years’ digital marketing experience
- Passion for analytics and identifying trends
- Strong IT skills, preferably including the Adobe Suite
- Ability to think creatively and create engaging content
- Finger on the pulse with the latest marketing and customer trends and technologies
- Bring entrepreneurial spirit, passion, and drive
- Be self-motivated, and confident working independently and as a team
- Be a true team player, with a positive, can-do, roll-up-your-sleeves attitude
- Be an expert communicator (verbally and written) and relationship builder
- Be confident to converse with a wide range of people – ranging from internal stakeholders to suppliers and customers
- The ability to manage multiple projects at one time
- Are results driven, organised and focus on attention to detail
- Willing to travel
- Hospitality experience is desired but not essential
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