Digital Marketing Executive (maternity cover)

Fixed-term Digital Marketing Executive

This role is available on a fixed-term basis for maternity cover for a period of 9 months or return of the post-holder, whichever is the earlier. Working hours are 40 hours per week. There will be a 6 month probation period.

About the Role

As a Digital Marketing Executive, you will change leaders who change the world by crafting and distributing compelling, insight-led content across digital channels, nurturing audiences through targeted campaigns, and converting engagement into meaningful participation in our transformative, world-leading executive education programmes.

Job Overview

The Digital Marketing Executive will manage the organic social posting for our suite of Open Programmes. In addition, they will provide marketing support for the Open Programmes marketing functions. Reporting to the Digital Marketing Manager, the role holder is central to the distribution of content through all marketing channels including social channels and email.

Main Responsibilities

• Organic and paid social media: The creation of copy, selection of images utilising Canva, and then posting to various social channels via Hootsuite or Flocker Display.
• Microsoft Dynamics: Use Microsoft Dynamics CRM Insights to create segments, journeys, and email communication targeted at leads and contacts.
• Web content: Provide support when required with basic web page editing. Familiarity with WordPress would be preferred, however training can be provided.
• Newsletters: Create regular email newsletters to leads and contacts as well as other ad-hoc email marketing campaigns i.e. to associate alumni, including setting up in Dynamics and selecting content.
• Digital events: Organise events such as webinars with faculty.
• Internal communication: Assist with internal communications and promotional activities.
• Stakeholder management: Interact with key suppliers such as media agency where relevant.
• Projects: Carry out adhoc projects such as market and competitor research.
• Social branding: Source testimonials and guest blogs from faculty and participants; edit and publish these "spotlights" as website blogs and engaging social media content to build brand social proof.
• Website management: Manage and maintain a select group of Corporate Open landing pages ensuring all embedded Microsoft Dynamics forms are functioning correctly to capture and track leads.
• Additionally: Contribute effectively to JBSEEL values and team activities and participate in and contribute to special projects where relevant.