OCS
Digital Marketing Executive
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About The Role
Working Pattern
8 hour day with flexibility according to business needs
Job Purpose
The Digital Marketing Executive supports the delivery of high-performing, data-driven marketing activities that generate quality leads, build awareness, and move prospects through the marketing funnel. The role is hands-on and delivery-focused, with strong emphasis on automation, analytics, SEO and campaign execution.
This position plays a critical role in supporting the integration of Salesforce into marketing workflows, aligning digital performance to sales outcomes. The successful candidate will help build, manage, track and optimise multi-channel campaigns – with a clear focus on conversion, visibility, and insight.
It requires sound knowledge of digital tools, technical SEO, content optimisation, and the ability to use platforms such as Semrush, Lead Forensics, social listening tools, CMS, email marketing and AI content support tools. You’ll thrive on detail, deadlines and data — but also have a practical, collaborative mindset.
Key Responsibilities
Digital campaign delivery
- Assist in building and executing integrated digital campaigns across channels (email, web, paid search, social).
- Support the full campaign lifecycle from planning and testing to deployment, monitoring and reporting.
- Manage email journeys and nurture campaigns, optimising open rates, CTRs, and conversions.
- Maintain an explicit content and campaign calendar aligned to business and sales priorities.
- Liaise with the creative, content, and communications teams. Ensure messaging consistency across all platforms.
Lead generation and sales enablement
- Support the creation of landing pages, forms, and lead capture mechanisms.
- Ensure all leads are correctly tagged, scored, and routed via Salesforce or integrated platforms.
- Track campaign-attributed leads from first touch to handover as Sales Qualified Leads (SQLs).
- Collaborate with sales to ensure campaign objectives align with pipeline needs and sector targeting.
- Assist in building audience segments based on engagement, buyer intent, and firmographics.
SEO, GEO, AEO and content performance
- Conduct on-page SEO audits and recommend changes to content, structure, and tags.
- Track keyword performance, backlinks, crawl issues and technical SEO factors using Semrush.
- Identify opportunities to enhance visibility across Google Search, Google Discover, and Google Answers.
- Work with content teams to ensure all published content meets AEO (Answer Engine Optimisation) standards.
- Support local SEO and GEO content strategy where location-based search is relevant.
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Website and conversion optimisation
- Analyse website behaviour and user journeys using GA4 and other web analytics tools.
- Monitor and improve key conversion points — including landing pages, form submissions, downloads and CTAs.
- Suggest and implement A/B tests to improve performance.
- Support CMS updates, tagging, and content upload as required.
Marketing automation and AI tools
- Build and maintain automated marketing workflows that guide prospects through defined paths.
- Utilise AI tools (e.g., ChatGPT, Jasper, GrammarlyGO, Copy.ai) to support idea generation, testing, and iteration.
- Maintain authenticity, tone and factual accuracy when using AI-assisted tools.
- Identify ways to improve automation efficiency, personalisation and scalability.
Insight, analytics and reporting
- Produce performance dashboards and regular insight reports across SEO, email, web, and lead data.
- Use Salesforce data to report on conversion rates, lead quality, MQL velocity and handover metrics.
- Monitor competitor digital activity using media monitoring and social listening platforms to stay informed about their online presence.
- Present performance findings clearly to the Digital Marketing Manager and wider teams.
- Use insights to recommend changes, test hypotheses, and continuously improve.
Skills and Experience
Our successful candidate will possess a solid technical understanding of digital marketing and proven experience supporting campaign and lead generation performance.
You will need:
- Experience in a digital marketing role, ideally within B2B, service-based, or technology-led organisations.
- Hands-on experience with campaign management tools (e.g. HubSpot, Pardot, Marketo, or similar).
- Strong working knowledge of SEO tools such as Semrush, Google Search Console, and Screaming Frog.
- Familiarity with Salesforce and how to align marketing data with CRM and lead tracking.
- Proven ability to interpret data, generate insights and improve results based on performance.
- Knowledge of marketing automation workflows and lead scoring principles.
- Experience using website analytics (GA4), heatmaps and user journey tools.
- Basic CMS skills (e.g. WordPress, Sitecore, Umbraco or equivalent).
- Awareness of AEO and structured data practices to support advanced search optimisation.
- Proficiency in Microsoft 365 (Excel, PowerPoint, Word, Teams, SharePoint).
- Strong written and verbal communication skills.
- A curious, proactive mindset with a willingness to learn and grow alongside the digital team.
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About The Company
OCS UK & Ireland is a leading facilities management company with 50,000+ colleagues and a turnover in excess of £2bn. We deliver innovative, award-winning services within facilities management, hard services, cleaning, security and catering.
Our mission is to make people and places the best they can be for our colleagues, customers and the communities we serve. Our commitment to doing business the right way is rooted in our TRUE values - Trust, Respect, Unity, and Empowerment.
Why Work for OCS?
- ✅ Award-Winning Employer: Ranked 36th on Glassdoor’s Best Companies to Work For 2025 — we value and motivate our people.
- 🚀 Digital Learning: The OCS Academy offers digital courses and resources to help you build skills and grow your career.
- 🙂 Retail Perks: With our Hapi app, you can gain access to exclusive discounts, rewards and wellbeing resources.
- 📝 Professional Growth: 600+ live learners across UK&I — Empowering colleagues with further development and qualifications!
- 💰 Flexible Pay: Access a portion of earned wages before payday with our Wagestream App! (Contract Specific)
How to Apply
If you are interested in joining a business that encourages professional development, career progression and the chance to work with inspirational people then please click apply and register your interest! You can also sign up to our job alerts when registering which will notify you when other suitable vacancies are available.
We are an equal opportunities employer and rely on a diverse workforce with a broad range of knowledge, skills, and backgrounds to deliver our goals. We offer an inclusive and welcoming environment and actively encourage applications from all individuals regardless of race, gender, nationality, religion, sexual orientation, disability, or age.
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