Croudace Homes Limited
Digital Marketing Executive (North)
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Who are Croudace Homes?
Croudace Homes is a family-owned housebuilder with a proud heritage dating back to 1946. Operating across the Southeast of England from our regional offices in Caterham, Letchworth, and Theale, we're committed to building high-quality homes and careers. Our reputation is built on trust, attention to detail, and a passion for creating communities that stand the test of time.
At Croudace, we believe that a solid foundation starts with the right people. Fostering a culture of open communication, respect & continuous growth, we listen to our people, celebrate contributions at every level, and provide meaningful development opportunities. With a strong focus on well-being and work-life balance, we create an environment where our employees feel valued, motivated, and empowered to succeed—because when our people thrive, so does our business. We're proud of our low staff turnover and long employee tenures, which reflect the positive experience of working at Croudace.
Digital Marketing Executive
We are currently looking for a Digital Marketing Executive to join our team in Letchworth (North office).
What you'll be doing:
As Digital Marketing Executive, your role will be to plan, execute, and optimise multi-channel digital campaigns across paid search, social media, email, and display to drive traffic and generate high-quality leads. You will be managing and updating the company website and development pages via CMS, while implementing SEO best practices and monitoring performance to improve visibility and user engagement.
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- Collaborate on creating engaging, on-brand content—including emails, landing pages, digital brochures, videos, and social posts—tailored to audience preferences and industry trends.
- Responsibility for social media channels includes consistent posting, community engagement, and growing brand presence across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
- Develop targeted email marketing campaigns, analyse performance using analytics tools and CRM data, and provide insights to continually improve results and reduce cost per lead.
- Work closely with the Marketing Coordinator and digital marketing agency to ensure all digital activity aligns with brand strategy, manage online reputation, and use competitor and market insights to maintain a competitive edge.
Skills & knowledge you'll bring:
- Proven experience (2+ years) in a digital marketing or similar role—ideally within property, construction, or a related industry.
- Professional qualification in Digital Marketing is highly advantageous.
- Strong understanding of SEO, PPC, social media advertising, and email marketing platforms.
- Experience using GA4, Google Ads, Meta Business Suite, and CRM systems.
- Excellent copywriting and content creation skills using Canva and/or Adobe Suite.
- Knowledge of WordPress or similar CMS platforms.
- Experience using video editing tools advantageous.
- Experience Using Foleon Would Be Desirable But Not Essential.
- Strong organisational skills with the ability to manage multiple campaigns and deadlines.
- Works well in cross-functional environments, collaborating to contribute to overall team outcome & collective success.
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Why join Croudace?
At Croudace Homes, we believe our people are our greatest asset—and we're committed to rewarding and supporting them. In return for your skills and dedication, you'll receive a competitive package that includes (role dependant):
- 26 days holiday, increasing with service, plus an additional day off to celebrate your birthday.
- Generous Pension Scheme with up to 10% employer contribution.
- Discretionary bonus to recognise your performance and contribution.
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