Hutchinsons PVC Solutions
Digital Marketing Executive (SEO & Paid Search)
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Job Summary
We're looking for a dynamic, results-driven Digital Marketing Executive to take ownership of our organic and paid search performance. In this role, you will develop and implement strategies across Search Engine Optimisation (SEO), Google Ads and website performance — growing organic traffic while running paid campaigns that deliver a measurable return. Your expertise will help elevate our brand presence across digital platforms and ensure our website performs at its best to meet business objectives. This position offers an exciting opportunity to lead innovative marketing initiatives and contribute to the success of a forward-thinking organisation.
Responsibilities
Search Engine Optimisation
- Develop and execute comprehensive SEO strategies to improve search engine rankings and increase organic traffic.
- Optimize website content, structure, and technical elements using tools like HubSpot to enhance user experience and search visibility.
- Carry out keyword research, on-page optimisation, link building, and technical SEO fixes.
Google Ads & Paid Search
- Plan, build, and launch Google Ads campaigns across Search, Performance Max, Display, and re-marketing.
- Manage campaign budgets day-to-day, controlling cost per click and cost per lead while maximising ROI.
- Conduct keyword and audience research, write and test ad copy, and build out negative keyword lists to eliminate wasted spend.
- Set up and maintain conversion tracking across Google Ads, Google Analytics, and HubSpot so every lead is attributed correctly.
- Run structured A/B tests on ad copy, landing pages, and bidding strategies, and report on results.
- Optimise landing pages for quality score, relevance, and conversion rate in partnership with the wider marketing team.
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Analytics & Reporting
- Monitor and analyse website and campaign performance using Google Analytics, Google Search Console, and Google Ads reporting.
- Produce regular performance reports covering organic and paid channels, with clear, actionable recommendations.
- Balance investment between organic and paid search to deliver the strongest overall return.
Content & Project Delivery
- Create compelling copy for web pages, blog posts, email campaigns, and social media channels that align with brand voice and marketing goals.
- Coordinate project management tasks related to website updates, content creation, and digital marketing initiatives while maintaining strict time management standards.
Skills
- Strong understanding of SEO best practices, including keyword research, on-page optimisation, link building, and technical SEO.
- Hands-on experience creating, managing, and optimising Google Ads campaigns, including Search and Performance Max.
- Confident managing a paid media budget and reporting on spend, cost per lead, and return on ad spend.
- Working knowledge of conversion tracking and attribution across Google Ads, Google Analytics 4, and Google Tag Manager.
- Proficiency in the HubSpot CMS platform for website updates and content management.
- Excellent analysis skills using tools like Google Analytics to interpret data and inform strategy adjustments.
- Skilled in copywriting with the ability to craft clear, engaging content and ad copy tailored for B2B audiences.
- Knowledge of social media management platforms to coordinate campaigns across multiple channels effectively.
- Competence in AI for basic image editing and visual content creation.
- Familiarity with Microsoft Office suite (Excel, PowerPoint) for reporting and presentations.
- Strong communication skills in English to collaborate effectively with team members and stakeholders.
- Demonstrated project management abilities with organisational skills that ensure timely delivery of marketing projects.
- IT literacy with a good grasp of website performance tools and email marketing platforms to support integrated campaigns.
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Desirable
- Google Ads certification (Search and/or Measurement).
- Experience running paid search in a B2B or considered-purchase environment with longer sales cycles.
Join us as a Digital Marketing Executive (SEO & Paid Search) if you're passionate about driving digital growth through innovative strategies. Your expertise will help shape our online presence and develop your skills in a team committed to marketing innovation.
Pay: £30,000.00-£36,000 per year
Benefits:
- Company events
- Company pension
- Free parking
- On-site parking
Work Location: In person - Chesterfield
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