Mark Bates Ltd
Digital Marketing Executive (SEO, PPC & Content)
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About Us
Mark Bates Ltd is a specialist insurance and warranty provider based in Grantham. Alongside our core insurance products, we run Insura App, our customer app for managing policies and claims, and Oasis Cover Ltd, a digital-first commercial insurance brand. A growing share of our customers find and buy from us online, and we want someone to own how we show up in search, ads, and social across all of our brands.
The Role
You'll run our digital marketing day to day. That means managing our Google Ads, keeping our websites performing in both traditional search and AI search tools, and producing the content that brings people to them. You'll work across more than one brand and audience, which keeps the job varied. You'll report to Greg Morris, Head of Marketing and Digital, and work closely with our compliance team, as everything we publish counts as a financial promotion under FCA rules. This is a hybrid or remote role with travel to our head office in Lincolnshire expected every so often.
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What You'll Do
- Manage our Google Ads campaigns: structure, budgets, bidding, ad copy testing, and reporting on cost per sale
- Update website pages for search, covering keywords, page titles, meta descriptions, and internal linking
- Improve how we appear in AI search tools such as Google AI Overviews, ChatGPT, Perplexity, and Copilot, by structuring content so it gets cited as a source, and tracking where and how we're mentioned
- Research keywords and search trends, and write blog posts and landing pages based on what you find
- Plan and post consistently across our social media channels
- Help plan and run marketing campaigns across web, email, and social
- Track competitors' rankings, ads, and content, and turn what you learn into action
- Report monthly on traffic, rankings, ad spend, conversions, and what you're changing next
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What We're Looking For
- You'll need hands-on Google Ads experience with responsibility for a budget, a working knowledge of SEO, and confidence using Google Search Console, GA4, and a keyword tool such as Semrush or Ahrefs.
- You understand how AI search tools choose and cite sources, and how that differs from ranking in Google's traditional results.
- You write clearly and plainly, can turn a keyword brief into a readable article, and are comfortable editing pages in a website CMS.
- It would help if you've worked in financial services or another regulated sector, hold a Google Ads certification, or can produce simple graphics in Adobe suite or similar.
Why Join Us
You'll have real ownership of the channels and the budget, a manager who wants you to make decisions, and the chance to shape how we approach AI search from the start.
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