Secret Atlas
Digital Marketing Executive
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About Secret Atlas
Secret Atlas is the fastest-growing small-ship operator in the polar regions, pioneering low-impact expedition cruising in Antarctica and the Arctic. We operate Expedition Micro Cruises with a maximum of 12 guests, designed for curious, intelligent travellers who value access, depth, and sustainability. As we expand our product portfolio and global reach, we are looking for a highly organised and visually astute Digital Marketing Executive to support our next phase of growth. This is an exciting opportunity to join a purpose-driven travel brand reshaping polar exploration.
The Role
This is a remote, hands-on role with real autonomy. You’ll cover the full operational range of our marketing output: lifecycle email and newsletters, expedition journals and brochures, webinar content and editing, the media library, website content, and product marketing coordination. You’ll also take a growing role in named partnerships and standalone projects. You’ll need to work independently, run a demanding, detail-heavy workload without close supervision, and hold a high creative and editorial bar independently.
How You’ll Make an Impact
Lifecycle Email Marketing
- Own and refresh lead nurturing email sequences across the guest journey
- Build, test, and schedule webinar invitation and reminder emails, including registration form templates
- Write newsletter copy, take it through sign-off, and build the sends in our email builder
- Plan and maintain the newsletter calendar across CRM segments, balancing frequency and relevance by guest type and product interest
Editorial & Print Production
- Design and update Expedition Journals in Adobe InDesign, including wildlife sightings tables, to brand template
- Manage brochure updates in InDesign across Expedition Micro Cruises, Photography Expeditions, and Private Expeditions, including updates tied to new launches
- Maintain visual and typographic consistency across all print and downloadable collateral
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Video & Content Editing
- Edit recorded webinars in Adobe Premiere Pro for on-demand viewing and repurposing across channels
- Prepare edited footage and stills for newsletters, the website, and PR use
Media & Asset Management
- Manage and organise the media library (Pics.io), ensuring every image is correctly named, tagged, credited, and stored
- Maintain strict accuracy when sourcing imagery: locations, wildlife, and historical figures must be correctly identified before use
- Handle incoming PR agency requests: source, select, and folder approved images and content for external publications
Website Maintenance
- Populate and update website content pages, and support content (copy and media) uploads and accuracy checks
- Maintain clear, consistent messaging across product listings
- Deliver ad hoc website updates as briefed
Product Marketing Support
- Help prepare and update expedition brochures and sales materials for new launches
- Organise images, copy, and key product details for accuracy across new expedition launches and seasonal campaigns
- Keep product information consistent across all channels
Partnerships & Projects
- Take ownership of discrete marketing projects requiring independent planning and rollout (e.g. Armchair Explorer)
- Provide ongoing, and increasing, support on the Sony, Swarovski Optik, and Loyalty Club Benefits (Special Guests) partnerships, working directly with the Marketing Executive on activation and delivery
Who You Are
- Organised enough to run several concurrent, detail-heavy workstreams without things slipping
- Confident making independent creative and editorial decisions, then briefing in for sign-off rather than waiting to be told what to do
- Visually precise, with a strong eye for typography, layout, and brand consistency
- Comfortable using AI within your workflow to increase efficiency
- Fluent in brand and tone of voice guidelines, and quick to apply them without prompting
- Comfortable working remotely and managing your own time and priorities
- Genuinely interested in low-impact, responsible travel and the polar regions
- You don’t need direct polar experience, but you do need to be able to understand a complex, detail-rich product quickly and communicate it with precision.
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Non-Negotiables
- 2 to 3 years’ experience in a marketing or digital role, with meaningful exposure to luxury travel, hospitality, or expedition/adventure travel
- Confident, independent user of Adobe InDesign and Adobe Premiere Pro, with working knowledge of Photoshop and Illustrator
- Practical experience with a CRM or marketing automation platform, including segmentation, list building, and campaign scheduling (we use Zoho CRM and Zoho Marketing Automation)
- Working understanding of SEO fundamentals and how to apply them in web copy
- Proven ability to manage multiple concurrent projects to deadline with minimal oversight
- Strong remote-working discipline and time management
Nice to Have
- Experience working with premium or high-net-worth (HNW) audiences
- Understanding of performance marketing or CRM systems (We use Zoho CRM, Zoho Marketing Automation)
Growth Opportunity
This role offers real progression. As Secret Atlas is launching multiple new products, you will gain exposure to:
- International campaign strategy
- Product marketing development
- Luxury travel positioning
- Expedition operations insight
What We Offer
- Competitive salary (dependent on experience)
- Remote working
- Opportunity to join at least one polar expedition per year
- Direct involvement in shaping a fast-growing expedition brand
- A collaborative, ambitious, purpose-driven team
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