Digital Marketing Executive

A fantastic opportunity awaits for a driven professional with a foundation in marketing and a desire to advance their career. This role presents a chance to engage with all areas of marketing in a global setting. As a Digital Marketing Executive, you'll manage a diverse range of content types - including brochures, events, email marketing, and our social communities. You’ll play a crucial role in crafting influential B2B materials and promoting our products. Seize this rewarding chance to steer essential marketing operations and boost your career in an environment ripe with developmental prospects.

In your role, reporting to the Senior Director of Communications & Digital and coordinating closely with the Digital Marketing Manager, you will provide essential support for all B2B marketing activities. This role also implies reputation management responsibilities for Webloyalty’s products in the UK, Ireland, and the Netherlands.

Responsibilities

• Daily keyword monitoring and responding to consumers on social and digital channels.
• Using online reputation management tactics to remove or moderate negative online brand references.
• Supporting the Customer Service team on customer escalations.
• Publishing media material on websites and sharing it on social media channels.
• Developing and publishing social media, blog, and website content.
• Generate advocacy for Webloyalty’s associated products by managing social media communities and reach out to relevant influencers.
• Supporting in developing marketing collateral and marketing reports to help position Webloyalty as an expert and thought leader within the retail sector.
• Supporting on other digital marketing tasks including developing FAQs for client websites, issuing email newsletters, running Google Adwords campaigns, promoting sponsored content on social media channels, using tactics to enhance SEO, and using analytics to evaluate and report on key metrics.
• Supporting on trade marketing activity, including organizing events, preparing mailings, and arranging industry partnerships.
• Looking after administrative tasks – compiling monthly team reporting, recording key metrics, updating task logs, and other tasks as required.