eSterling Ltd (Sterling Group)
Digital Marketing Executive
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SEO & Digital Marketing Executive
Location: Birmingham, Digbeth Creative Quarter
Salary: £30,000–£35,000 depending on experience
Job type: Full-time
Working pattern: Hybrid working available with flexible start and finish times
About eSterling
eSterling is an established digital marketing agency based in Birmingham’s creative quarter. We work with businesses across a wide range of industries, delivering SEO, websites, digital marketing and lead-generation strategies that produce measurable business results.
As our client portfolio continues to grow, we are looking for an ambitious and commercially minded SEO & Digital Marketing Executive to join our digital marketing team.
This is an opportunity for an experienced SEO professional to take ownership of client work, develop their technical and strategic capability, and contribute to how we use AI and automation to improve client outcomes and internal efficiency.
The role
You will manage and support a portfolio of SEO clients, helping to improve organic visibility, website traffic, lead generation, and commercial performance.
Working alongside our design, development, and digital marketing teams, you will develop and implement SEO strategies, provide technical recommendations, communicate performance clearly, and build strong client relationships.
The role includes practical use of AI and automation tools to improve research, analysis, campaign delivery, and internal processes. You will apply sound judgement and quality control to all AI-assisted work.
Key responsibilities
- Develop and implement SEO strategies aligned with client objectives, KPIs, and commercial goals.
- Conduct technical SEO audits and provide clear, prioritised, and actionable recommendations.
- Undertake keyword research, competitor analysis, market research, search-intent analysis, and SERP analysis.
- Monitor and improve organic rankings, visibility, traffic, conversions, lead generation, and other agreed performance measures.
- Produce regular client reports and explain campaign performance clearly in relation to agreed KPIs.
- Build strong client relationships and act as a key day-to-day point of contact.
- Work closely with developers, designers, and content teams to ensure SEO best practice is implemented.
- Support website launches, migrations, technical improvements, and CMS changes.
- Identify opportunities for client growth, including relevant additional SEO, content, website, or wider digital marketing services.
- Use AI tools to support research, content planning, SERP analysis, reporting, and workflow efficiency.
- Develop and refine prompts and processes that improve productivity while maintaining quality and accuracy.
- Stay up to date with search engine updates, AI-assisted search, generative results, industry developments, and emerging technologies.
- Contribute ideas that improve eSterling’s SEO processes, client offering, and internal delivery.
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Essential skills and experience
- At least two years’ experience managing SEO campaigns, ideally within an agency or multi-client environment.
- Strong understanding of technical, on-page, and off-page SEO.
- Experience conducting technical SEO audits and translating findings into practical recommendations.
- Confident use of Google Analytics 4 and Google Search Console to assess performance and identify opportunities.
- Experience with keyword research, competitor analysis, search intent, and SERP analysis.
- Experience using SEO platforms such as Semrush, Ahrefs, SE Ranking, Screaming Frog, or comparable tools.
- Strong analytical and problem-solving skills.
- Experience producing performance reports linked to traffic, rankings, leads, conversions, or commercial outcomes.
- Ability to explain technical concepts clearly to clients and non-technical stakeholders.
- Experience managing multiple projects, deadlines, and priorities.
- Strong written and verbal communication skills.
- Experience using WordPress or other CMS platforms.
- A proactive approach, commercial awareness, and a genuine desire to learn.
Desirable skills and experience
- Experience using Google Tag Manager and Looker Studio.
- Working knowledge of HTML, CSS, and JavaScript.
- Experience supporting website launches, migrations, redirects, or technical QA.
- Experience with local SEO, e-commerce SEO, content optimisation, or content strategy.
- Experience with PPC or wider digital marketing activity.
- Understanding of ethical link acquisition, digital PR, or content-led authority building.
- Practical experience using AI tools such as ChatGPT, Claude, or Gemini for research, analysis, content planning, or workflow improvement.
- Experience developing prompts, repeatable processes, or automated workflows.
- Awareness of answer engine optimisation, AI-assisted search, and evolving SERP formats.
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What we offer
- Salary of £30,000–£35,000 depending on experience, with annual salary reviews.
- Hybrid working opportunities and flexible start and finish times.
- 25 days’ holiday plus bank holidays, increasing with length of service.
- Company pension scheme.
- Dedicated time for learning, innovation, and professional development.
- Annual training budget and access to industry-leading SEO and AI tools.
- Opportunities to attend relevant SEO, AI, and digital marketing conferences and events.
- Clear career progression opportunities within the digital marketing team.
- A varied portfolio of clients across multiple sectors.
- Direct collaboration with in-house SEO, design, development, and digital marketing specialists.
- Relaxed, supportive working environment, regular team socials, and casual dress.
- Modern office in Birmingham’s Digbeth Creative Quarter.
- Free eye tests.
Career development
We are looking for someone who wants to build a long-term career in SEO and digital marketing.
You will have the opportunity to develop your technical SEO knowledge, client-management capability, commercial understanding, and use of AI-enabled workflows. Progression will be based on the quality of your work, your ability to generate results, client communication, technical capability, and contribution to the wider team.
A typical progression route may include:
SEO & Digital Marketing Executive → SEO Account Manager → Senior SEO Account Manager / SEO Strategist
Application requirements
As part of your application, please include an example of an SEO project or website you have worked on.
Please outline:
- The original objectives or KPIs.
- The actions you personally took.
- The tools, research, or analysis you used.
- The outcomes achieved, such as improvements in rankings, traffic, leads, conversions, or revenue.
- Any challenges encountered and how you addressed them.
Applications showing clear individual contribution and measurable results will be viewed favourably.
How to apply
Please submit your CV together with a short overview of your relevant SEO experience and an example project.
We welcome applicants from varied backgrounds and career paths.
We assess applications on relevant skills, experience, and evidence of potential to succeed in the role.
Important: CVs emailed to:
careers+seo@esterling.co.uk
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