Gi Group
Digital Marketing Lead - Aesthetics
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Digital Marketing Lead / 12-month FTC (Maternity Cover) | London (Hybrid) / £58,000–£69,000
We’re recruiting on behalf of a leading aesthetics business for an experienced Digital Marketing Lead to cover maternity leave. You’ll lead the launch and ongoing optimisation of a new digital education platform for healthcare professionals, driving acquisition, engagement, and conversion through data-led digital journeys.
Key Responsibilities
- Deliver platform launch, rollout, and adoption
- Own digital engagement strategy and optimise omnichannel customer journeys
- Drive acquisition and retention via CRM, email, marketing automation, paid, and organic channels
- Lead content strategy/roadmap (eLearning, clinical/education resources, business tools) with Medical/Regulatory and agencies
- Manage performance reporting, KPIs, dashboards, and continuous optimisation
- Own agency management, project plans, and budgets in a regulated environment
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Essential Experience
- Digital marketing leadership in healthcare/pharma/medical device/aesthetics or another regulated sector
- Strong CRM + marketing automation and lifecycle marketing capability
- Experience managing digital platforms/portals and end-to-end content delivery
- Confident with analytics and using insight to improve journeys and conversion
- Strong stakeholder, project, and agency management
- Working knowledge of Veeva PromoMats and compliant HCP communications
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Desirable
- Aesthetics, digital learning platforms, ABPI/IPHA, Salesforce.
To apply
Please send your CV (and availability for a start in November 2026).
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