Harvey Norman UK
Digital Marketing Lead
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Digital Marketing Lead
Harvey Norman is a leading international retailer of furniture, bedding, home appliances, and technology with 300+ stores across Europe and APAC. Following the launch of our fourth UK store, we have ambitious plans to open a number of additional stores within the next 24 months and ultimately become a household name in the UK. It’s a unique opportunity to join a growing brand at a pivotal moment in its expansion journey.
We’re looking for a hands-on and commercially-minded Digital Marketing Lead to join our fast-paced UK team. This is a key role within our growing marketing function, responsible for helping to shape and deliver our digital marketing strategy across paid, owned, and organic channels. Working closely with the Head of Marketing, you’ll collaborate with our wider marketing, e-commerce, design, and buying teams to plan, execute, and optimise digital activity that drives brand awareness, traffic, and sales—both online and in-store.
This role would suit someone who thrives in a startup-like environment, where you can take ownership, move quickly, and make things happen while benefitting from the support, scale, and expertise of a global organisation. You’ll have the opportunity to play a significant role in shaping how Harvey Norman builds its digital presence in the UK as the business continues its ambitious expansion.
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Key Responsibilities
- Strategy - Support the Head of Marketing in developing and delivering the UK digital marketing strategy, identifying opportunities to grow brand awareness, customer acquisition, engagement, and sales across digital channels.
- Campaign Planning & Execution - Lead the planning, delivery, and optimisation of digital marketing campaigns across paid and owned channels.
- Paid Media & Agency Management - Work closely with our external agency to manage and optimise PPC activity while owning Paid Social content and performance internally. Monitor performance, challenge recommendations, and ensure budgets are being used effectively to maximise POAS.
- Team Coordination - Provide day-to-day guidance and oversee a Digital Apprentice’s workload. Work closely with internal teams and external suppliers to ensure digital marketing is integrated into wider commercial activity and that teams understand the role digital can play in driving business performance.
- Content Creation - Work closely with our Digital Apprentice and in-house design team to develop creative assets across digital channels. Lead on the ideas and, where appropriate, create or brief video, static, and other digital content for paid and owned channels.
- E-commerce & Website - Collaborate with the e-commerce and wider marketing teams to ensure digital campaigns and content effectively support online trading activity, product launches, and the customer journey.
- Performance & Analytics - Monitor and report on campaign performance using analytics tools, providing actionable insights to improve ROI.
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Skills & Experience
- 4+ years of experience in digital marketing, ideally in retail or e-commerce B2C environment
- Strong understanding of digital channels including Paid Media, Social, Email Marketing, and CRM.
- Experience working with agencies and cross-functional teams.
- Proficiency with tools such as Google Analytics, Google and Meta Ads (ideally Shopping and ASC+ campaigns), Canva, and email marketing platforms.
- Excellent communication and organisational skills.
- Creative mindset with attention to detail.
- Ability to thrive in a fast-paced, startup-like environment.
Why Join Us?
- Be part of a major brand’s exciting UK expansion journey.
- Help shape the digital strategy as we grow our store footprint across the country.
- Work in a collaborative, entrepreneurial team with global support.
- Generous staff discount
Salary
£40,000 p/a
NB Remote and hybrid working is not offered with this role.
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