You are trusted with full autonomy, giving you the ability and freedom to focus your attention and the attention of your team to whatever brand or channel you deem most crucial.

This role reports directly into the CEO at arena.online, will line-manage a senior digital marketing executive, and will work in close partnership with the wider consumer team, as well as regular contact with multiple external agencies and partners.

Requirements

Primary responsibilities

As Digital Marketing Lead, you'll be accountable for the performance of both Arena Flowers and Patch. Examples of key activities include:

• Own and drive the digital strategy and roadmap for both brands, working closely with senior leadership and the wider consumer team
• Lead performance marketing across key platforms, running Google and META in-house and managing external agency relationships to find new opportunities and improve efficiency at scale
• Set the strategy for CRM, driving lifetime value through engaging, timely and personalised customer journeys
• Oversee and grow affiliate and partnership channels
• Own budget planning and reporting, ensuring spend is allocated efficiently across brands and channels to maximise growth and ROAS (Core KPI)
• Communicating performance & roadmap progress in senior leadership meetings
• Build and run a structured testing programme across acquisition, CRM and on-site — with a strong focus on creative testing — and report results back to the business
• Manage, mentor and develop the senior digital marketing executive, providing a roadmap for growth.

Experience And Skills 🎯

• Bachelor's degree, or equivalent experience
• 7+ years of experience driving growth through biddable media (e.g. Meta, Google) and other acquisition channels such as CRM, SEO or Affiliates, including experience leading or managing others
• Experience in a D2C / e-commerce / start-up environment, ideally managing growth or digital marketing
• Strong data analysis and Excel skills, with the ability to manipulate and interpret data from multiple sources, analyse trends, and communicate findings clearly to stakeholders
• AI knowledgeable / automation experience is a big plus
• Proficiency with analytics and data visualisation tools, e.g. GA4, Looker or Metabase
• Proven experience managing external agencies and partners to deliver against commercial targets
• Autonomous, organised, and comfortable juggling multiple workstreams and priorities across two brands
• Excellent verbal and written communication skills, with the confidence to present strategy and results to senior stakeholders

Benefits

What's in it for me? ☀️

We offer a number of team-wide benefits:

• Competitive salary, depending on your experience
• 25 days' holiday allowance (prorated)
• Generous plant and flower discount across brands to help you bring your own home to life + plus a friends & family discount
• Regular team socials
• Weekly team lunch
• 2-3 days per week working in our beautiful London office
• The rest of the week to work from wherever you feel most productive
• Excellent progression and learning opportunities for the right candidate
• Health insurance enrolment offered
• Workplace Nursery Scheme to help parents save on childcare

If there's something important to you that's not on this list, let us know

Accessibility

We're committed to ensuring an inclusive recruitment process. If you require any adjustments to the recruitment process or interview due to a disability or other reason, please let us know — we're happy to accommodate.