Rutherford Briant Recruitment
Digital Marketing Lead
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Are you a data-driven digital marketer who thrives on generating high-quality leads and delivering measurable commercial results?
We are working with a well-established company who already have a loyal customer base and ambitious growth plans, who are now looking to invest in a Digital Marketing Lead who can take ownership of their digital strategy and help attract new business.
This is a newly created opportunity for someone who enjoys building digital campaigns that directly impact sales performance. You'll work closely with the company's Marketing Executive, Sales team, IT department and Directors to shape the digital marketing roadmap, strengthen the company's online presence and drive inbound enquiries.
Responsibilities:
As a Digital Marketing Lead you will...
- Develop and deliver B2B digital marketing campaigns focused on lead generation and business growth.
- Manage paid advertising across platforms including Google Ads and LinkedIn.
- Improve website visibility through SEO and technical optimisation.
- Build and optimise landing pages and customer journeys to maximise conversions.
- Analyse campaign performance using reporting tools, making data-led recommendations for improvement.
- Work alongside the existing Marketing Executive to develop and implement the wider marketing strategy.
- Collaborate with Sales, IT and senior leadership to ensure marketing activity supports commercial objectives.
- Identify new opportunities to improve digital performance, including emerging technologies and AI tools where appropriate.
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Requirements:
As a Digital Marketing Lead, you will need...
- At least 3 years' experience in a digital marketing role, ideally within a B2B environment.
- A strong track record of delivering successful lead generation campaigns.
- Experience managing PPC, SEO and paid social campaigns.
- Knowledge of Google and performance reporting.
- A commercial mindset with the ability to translate marketing activity into measurable business outcomes.
- Confidence to take ownership, introduce new ideas and influence stakeholders across the business.
- Excellent communication skills and a collaborative approach.
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Benefits:
As a Digital Marketing Lead you will get...
- Competitive salary
- Quarterly profit share scheme
- Private health insurance
- 23 days annual leave, increasing with long service
- Hybrid working flexibility after probation
- The opportunity to shape and lead the company's digital marketing strategy
- A collaborative environment where your ideas will be valued and you'll have genuine influence on future growth
If you're an experienced Digital Marketing Lead looking for your next opportunity, we'd love to hear from you.
Rutherford Briant is passionate about equity, diversity, and inclusion. We seek individuals from the widest talent pool and encourage underrepresented talent to apply to vacancies with us. We are committed to recruitment processes that are fair for all, regardless of background and personal characteristics.
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