Chesamel Group
Digital Marketing Manager
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Marketing Manager
Location: London / Hybrid
Employment Type: Contract
Who We Are
Chesamel Group is an agile consultancy headquartered in London, focused on driving extraordinary growth for forward-thinking businesses through innovative, bespoke solutions. The team challenges traditional thinking to deliver transformative business outcomes using human ingenuity and advanced technology. We listen with intent, connect brilliant minds, develop bold ideas, and create solutions so our partners achieve extraordinary success. Which is why some of the world’s biggest and best-known tech companies choose to work with us.
The Team
Chesamel has a large team of marketing experts delivering on client projects across the globe, ranging from fully integrated and embedded consultancy to ad-hoc on demand project delivery. You will be joining a collective focused on delivering excellent client servicing while leading business transformation for our clients.
Role Overview
We are seeking a results-driven, strategic B2B Marketing Manager to drive our integrated lead generation, brand awareness, and customer acquisition strategies. In this role, you will plan, execute, and optimize multi-channel B2B marketing campaigns designed to engage target accounts, accelerate pipeline velocity, and support revenue growth. The ideal candidate blends high-level strategic thinking with hands-on execution. Prior experience working within or managing a marketing agency is highly preferred, as we value the fast-paced adaptability, structured campaign discipline, and multi-project management skills developed in agency environments.
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Key Responsibilities
Strategy & Demand Generation
- Plan, build, and execute end-to-end B2B marketing campaigns across paid media, email, content marketing, webinars, social media, and industry events.
- Collaborate closely with Sales and Business Development teams to align marketing initiatives with target account lists and revenue goals (Account-Based Marketing / ABM).
- Build and maintain a qualified sales pipeline through data-driven inbound and outbound demand generation efforts.
Content & Digital Execution
- Oversee the development of compelling B2B content collateral, including whitepapers, case studies, pitch decks, blog posts, email copy, and landing pages.
- Direct digital channels (SEO, SEM, LinkedIn Ads, programmatic) to maximize reach, click-through rates, and conversion performance.
- Ensure all external and internal messaging maintains brand consistency, positioning, and target persona relevance.
Agency & Stakeholder Collaboration
- Act as the primary point of contact for external agency partners, creative vendors, and freelance talent.
- Draft detailed creative briefs, set clear deliverables, negotiate scopes of work, and ensure agency partners deliver on time and within budget.
- Bring agency-level rigor to internal processes, sprint planning, and campaign workflows.
Analytics & ROI Optimization
- Monitor and analyze performance across all marketing channels using CRM, marketing automation, and web analytics tools.
- Establish standard KPIs (e.g., MQLs, SQLs, CAC, pipeline value, conversion rates) and report insights to executive leadership.
- Continuously test and optimize messaging, target segments, creative assets, and landing pages to maximize ROI.
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Qualifications & Requirements
- Experience: 4–6+ years of progressive experience in B2B marketing, demand generation, or growth marketing.
- Education: Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent practical experience).
- Tech Stack: Hands-on proficiency with B2B marketing tools:
- CRM & Automation: HubSpot, Salesforce, Marketo, or ActiveCampaign.
- Analytics & Paid Media: Google Analytics, LinkedIn Campaign Manager, Google Ads.
- Core Competencies: Strong project management skills, exceptional written and verbal communication, and a data-informed approach to continuous improvement.
Preferred Qualifications
- Agency Experience (Highly Preferred): 2-3+ years working inside a marketing agency (as an Account Manager, Strategist, or Campaign Specialist) OR proven success managing external agency partners from the client side.
- ABM Experience: Demonstrated success executing targeted Account-Based Marketing strategies.
- Design / Web Basics: Familiarity with CMS platforms (e.g., WordPress, Webflow) and basic graphic design tools (e.g., Figma, Canva, Adobe Creative Cloud).
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