Content Creation & Management

• Plan, create and distribute engaging content, including website copy, email campaigns, blogs, case studies, brochures, videos and social media posts.
• Create marketing materials that clearly communicate product features, benefits, applications and differentiators.
• Support product launches, exhibitions, webinars, educational events and promotional campaigns.
• Coordinate with external agencies, freelancers, photographers, videographers and other marketing suppliers where required.
• Support the development of distributor and partner marketing materials.

Paid & Organic Social Media

• Develop and manage organic and paid social media activity across relevant platforms.
• Manage social media platforms and develop engaging content for different audiences, including clinics, therapists, distributors and end consumers.
• Plan, launch and optimise paid digital advertising campaigns, including Google Ads, social media advertising and retargeting activity.

Email Marketing & Automation

• Manage email marketing campaigns, customer communications, newsletters and automated workflows.
• Segment audiences and develop targeted campaigns for customers, distributors, clinics, practitioners and other relevant stakeholders.
• Use marketing automation platforms to nurture leads, support customer onboarding and drive repeat engagement.

International & Market-Specific Activity

• Work with the International Sales Manager and wider commercial team to develop market-specific campaigns and lead-generation activity.
• Support international campaigns and multilingual content where required.
• Ensure all digital content and campaigns follow approved brand guidelines and company communication standards.

Compliance & Governance

• Ensure product claims, technical information, clinical references and promotional content are reviewed and approved in accordance with company procedures.
• Maintain appropriate records of marketing approvals, campaign assets and relevant compliance documentation.
• Ensure all digital content and campaigns comply with UK and international digital advertising, privacy and marketing requirements.
• Work with Quality and Regulatory colleagues to ensure marketing activities support the company's quality management system.

Cross-Functional Collaboration

• Work closely with Sales, Operations, Quality and Regulatory teams to ensure all content is accurate, compliant and aligned with the brand.
• Contribute to the wider marketing strategy and assist with other commercial projects as required.

Key Performance Indicators

Performance will be measured against agreed objectives, which may include:

• Qualified leads generated through digital channels.
• Website traffic, engagement and conversion rates.
• Organic search rankings and non-paid website traffic.
• Paid advertising performance, including cost per lead and return on investment.
• Email open rates, click-through rates and conversion performance.
• Social media reach, engagement and audience growth.
• Campaign delivery against agreed timescales and budgets.
• Product launch and promotional campaign performance.
• Marketing-attributed sales and pipeline value.

Person Specification

Essential Experience and Skills

• Proven experience in a digital marketing, online marketing or similar role.
• Demonstrable experience developing and delivering successful digital marketing campaigns.
• Strong understanding of SEO, PPC, email marketing, social media and website management.
• Experience using website content management systems such as WordPress, Shopify or equivalent.
• Experience using digital analytics and reporting tools, such as Google Analytics and Google Search Console.
• Strong copywriting and content creation skills, with excellent attention to detail.
• Experience managing social media platforms and developing engaging content for different audiences.
• Commercial awareness and an understanding of how digital marketing supports lead generation and sales.
• Strong project management and organisational skills.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office, particularly Word, Excel and PowerPoint.

Desirable Experience

• Experience within medical aesthetics, medical devices, healthcare & beauty.
• Experience working within a regulated industry or quality management system.
• Familiarity with ISO 13485 or controlled content-approval processes.
• Experience with marketing automation and CRM platforms.
• Experience using Mailchimp, or comparable platforms.
• Experience using Canva, Adobe Creative Cloud or similar design tools.
• Experience producing video, photography or educational content.
• Experience managing international campaigns and multilingual content.
• Experience supporting exhibitions, webinars, training events and product launches.
• Knowledge of UK and international digital advertising, privacy and marketing requirements.

Personal Attributes

The successful candidate will be:

• Creative, proactive and commercially focused.
• Analytical and confident using data to guide decisions.
• Highly organised, reliable and able to work to deadlines.
• Strong attention to detail and a commitment to accuracy.
• Confident working independently while contributing effectively to a wider team.
• Comfortable managing multiple stakeholders and external suppliers.
• Adaptable and willing to test, learn and improve campaign performance.
• Professional and credible when representing the company and its brands.
• A strong understanding of the importance of responsible and compliant marketing.
• Positive, collaborative and solutions focused.