CRM & Marketing Automation

• Become Marketing's internal owner of the CRM ecosystem.
• Work alongside the external CRM partner during Phase 2 before progressively transitioning capability in-house.
• Build and optimise customer journeys, segmentation, workflows and automated communications.
• Improve advisor adoption and use of CRM capabilities.
• Connect CRM activity with website behaviour, content and campaign data.
• Develop reporting that gives the business greater visibility over audiences, engagement and conversion.

DDRE's strategic direction is explicitly to move from a database business towards a relationship intelligence platform, using automated journeys and personalised touchpoints.

SEO, GEO & Organic Discovery

• Own DDRE's SEO strategy and implementation.
• Manage technical SEO, on-page optimisation, content optimisation and search performance.
• Develop DDRE's approach to GEO / AI search visibility, ensuring the brand remains discoverable as consumer search behaviour evolves.
• Work with Brand & Content to translate search insight into editorial opportunities.
• Establish clear organic performance reporting and recommendations.

Paid Media & Performance

• Own the broader paid digital marketing framework across search, display, retargeting and campaign activation.
• Manage agencies and/or platforms where specialist support remains appropriate.
• Establish campaign measurement, attribution and optimisation frameworks.
• Work with Jonas on social activation to ensure paid and organic activity complement one another rather than duplicate ownership.
• Develop measurable acquisition strategies supporting brand growth, property campaigns and advisor recruitment.

Data & Analytics

• Establish a clear digital measurement framework across website, CRM, SEO and paid activity.
• Build dashboards that turn marketing activity into useful business intelligence.
• Define KPIs, benchmarks and reporting cadence.
• Identify trends and opportunities and translate them into action.
• Improve visibility over customer journeys and marketing contribution.

Marketing Technology & Integration

• Act as the bridge between Marketing and DDRE's Technology team.
• Work closely with the Head of Technology on integrations, infrastructure and technical development.
• Connect marketing systems wherever commercially and technically appropriate.
• Support DDRE's ambition to create a stronger single source of truth across digital systems.
• Evaluate new tools, AI applications and marketing technologies based on measurable business value rather than novelty.
• Proactively explore emerging technology, AI and digital behaviours, identifying opportunities that could give DDRE a meaningful competitive advantage.
• Develop and test new ideas rapidly, using data to determine what should be scaled, evolved or stopped.
• Challenge existing platforms, processes and agency recommendations where a more innovative or commercially effective solution exists.

Agency & Partner Management

• Manage relevant digital agencies, developers and specialist suppliers.
• Challenge external partners on performance, recommendations, timelines and costs.
• Lead knowledge transfer from external suppliers into DDRE Global.
• Identify where capabilities should remain outsourced versus where bringing them in-house creates greater control or commercial value.

What We Are Looking For

Essential

• 5+ years' experience in digital marketing, growth marketing, Mar Tech or a similarly integrated role.
• Strong hands-on website management experience.
• Demonstrable SEO + GEO expertise, including technical SEO.
• Strong CRM and marketing automation experience.
• Experience designing customer journeys, segmentation and automated workflows.
• Strong analytics capability, including GA4 and digital performance reporting.
• Experience managing paid digital campaigns and/or specialist performance agencies.
• Strong understanding of tracking, attribution and conversion.
• Experience working with developers and technical teams.
• Ability to translate commercial objectives into digital solutions.
• Comfortable moving between strategy and hands-on execution.
• Strong project-management capability.
• Demonstrable creative problem-solving ability alongside strong technical and analytical capability.
• Naturally curious about emerging technology, changing consumer behaviour and new approaches to digital marketing.
• Comfortable operating in ambiguity, testing ideas and moving quickly without requiring a fully defined playbook.
• Confidence to challenge agencies, partners and internal stakeholders constructively when there is an opportunity to do something better.

Highly Desirable

• Working knowledge of HTML/CSS and common CMS environments.
• Experience with API-based integrations and interconnected MarTech stacks.
• Experience bringing previously outsourced digital capability in-house.
• GEO / AI search optimisation experience.
• Experience with Campaign Monitor or comparable CRM/email platforms.
• Experience within luxury, property, financial services or another high-value customer environment.
• Experience working in a scale-up or entrepreneurial business.
• Evidence of having introduced an innovative digital product, customer journey, technology or marketing approach that materially changed performance or customer experience.
• Active interest in emerging AI, search, automation and digital experience technologies beyond the requirements of their current role.

Working Model

The role can be based flexibly within the UK, but the successful candidate must be able to work effectively with the London team and attend in person when required.

Because this person will own business-critical digital infrastructure, the ability to reach London within approximately two hours when genuinely necessary is required.

What Success Looks Like

First 3 months:

• Understand and map the entire digital ecosystem.
• Embed into the website and CRM Phase 2 projects.
• Establish baseline reporting.
• Clarify agency ownership and identify immediate optimisation opportunities.

3-6 months:

• Take meaningful ownership of CRM, website, analytics and SEO+GEO.
• Establish dashboards and clearer digital KPIs.
• Begin transferring knowledge and capability from external partners into DDRE.

6-12 months:

• DDRE has a materially more integrated Web + CRM + SEO/GEO + Paid + Analytics ecosystem.
• Stronger visibility over marketing performance.
• Significantly greater internal control over digital growth.