TRYBE
Digital Marketing Manager
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About Trybe
Trybe is the all-in-one, cloud-native platform built for hoteliers and hospitality groups to run their spas, leisure facilities, and activities: bookings, memberships, payments, and AI-powered guest personalization, all in one place. Founded in 2020 and headquartered in London, Trybe partners with operators ranging from single-site spas to large multi-property luxury groups, and recently raised $30M in Series A funding to accelerate global expansion and its next generation of AI-driven hospitality technology.
We're a fast-growing team building the operating system for the wellness and leisure economy, and we're just getting started. Come and join the Trybe in our London office!
This role is based in our London office 3 days per week & 2 days at home.
About the Role
Trybe is hiring a Digital Marketing Manager with a strong search backbone across SEO, GEO, and AEO, plus a genuine love of writing. This is a hands-on, content-first role - you'll own our website copy, pillar pages, blog, and social, turning what our product does into content that ranks in traditional search and gets cited by AI answer engines.
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Discovery is shifting from ten blue links to AI-generated answers, and we want someone who sees that as an opportunity, not a threat. You'll also be a true all-rounder for the marketing team, happy to pitch in on campaigns, events, sales enablement, and projects across Trybe.
If you can make a technical SaaS story feel human, and structure it so Google and ChatGPT both agree with you, we want to talk.
What You'll Do
- Optimise Trybe's presence in AI answer engines: structured data, entity-rich content, citation-friendly formats, and tracking visibility in AI Overviews, ChatGPT, Perplexity, etc.
- Write and publish website copy, landing pages, and pillar pages that build topical authority and support the buyer journey
- Plan and produce a consistent blog cadence, optimized for search intent and readability
- Create and manage organic social content, adapting tone and format per platform
- Partner with product marketing and design to translate features/roadmap into compelling narratives
- Monitor rankings, traffic, and content performance; turn data into a prioritized content roadmap
- Maintain brand voice and consistency across all content
- Stay current on SEO, GEO, AEO, and content trends in SaaS and hospitality tech
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What you'll bring:
- 2+ years digital marketing experience in SaaS or hospitality, with a focus on SEO and content
- Working knowledge of SEO tools (Ahrefs, SEMrush, GSC, GA)
- Hands-on or an interest in learning AEO/GEO - structuring content to be surfaced by AI overviews, ChatGPT, Perplexity, etc.
- HubSpot and email campaign expertise
- Comfortable working cross-functionally with product, design, and sales
- Flexible, all-rounder mindset - happy to muck in wherever needed
- Sharp editorial instincts - knows content that ranks, not just reads well
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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