Major Players | B Corp™
Digital Marketing Manager
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Freelance Digital Marketing Manager
Love live events? Know how to turn a customer database and a paid media budget into sold-out shows? This one's for you.
We're partnering with an immersive events business whose founders are behind some of the UK's best-known immersive experiences. They're looking for a hands-on Freelance Digital Marketing Manager to drive ticket sales for next year's tour of their flagship live show.
This is a doing role, not a delegating one. If you thrive in fast-paced environments and love seeing campaigns convert, you'll fit right in.
Key Responsibilities
- Own ticket sales for next year's tour, from initial campaign build through to sold out
- Build, manage and optimise Klaviyo email flows and campaigns, from urgency-driven broadcasts to automated nurture and abandoned-browse sequences
- Segment the existing database by behaviour, geography and engagement
- Deploy and test targeted SMS campaigns to convert warm leads and re-engage lapsed buyers
- Run & support Meta conversion campaigns, brief creative (UGC, short-form video, static) and hold agencies to account on ROAS and CPA
- Act as day-to-day point of contact for agency and freelance partners across Google Ads, native, social and ad creative production
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Skills & Experience
- Strong Klaviyo/email marketing experience, including building flows, managing large lists and smart segmentation
- Hands-on paid Meta experience, running campaigns yourself and/or briefing and managing agencies
- A B2C, D2C or events marketing background, with a solid grasp of CRM and customer journey thinking
- SMS marketing experience across broadcast or conversational campaigns
- A strong, fast copywriter who can match a brand's tone of voice
- A self-starter who spots the lever and pulls it. Experience in immersive events, theatre, live entertainment or hospitality is a big plus
Project Scope & Duration
6-month contract with potential to extend, owning the full ticket sales campaign for next year's tour
Day Rate
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Location & Workplace Policy
Hybrid, 3 days per week in office (London)
IR35 Status
Outside
Our freelance roles move quickly, so if you're interested in being considered for this opportunity, please submit your credentials and availability as soon as possible.
Major Players are the UK's leading marketing and creative talent agency, and over the last three decades we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees.
We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/
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