The Credit Protection Association Limited
Digital Marketing Manager
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Company Description
The Credit Protection Association Limited (Established 1914) supports U.K. & International businesses with cost-effective, ethical, and efficient credit management solutions leading to cash-flow enhancement. From its London head office, the organization uses innovative technology to provide client-members with real-time financial data, enabling informed credit decisions and rapid action on overdue accounts. Tens of thousands of businesses across the country have relied on CPA’s services to protect cash flow and support sustainable growth. CPA offers nationwide representation and in-person support when needed. In a climate of financial volatility, CPA’s state-of-the-art systems help clients respond quickly to changing conditions and safeguard ongoing trading success.
Role Description
The Digital Marketing Manager is a full-time position, with a minimum of 3 days on-site, based near our HQ office in the London Area, United Kingdom. We are looking for a creative, data-loving B2B Digital Marketing Manager to join our Sales/Commercial team. Think campaigns, CRM journeys, content that connects, and a whole lot of teamwork. You will take ownership of our NEW digital marketing strategy end-to-end to attract new members (customers) to either sign up online (for SME's) or request a 1-2-1 for larger corporations.
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This role is responsible for planning, executing, and optimizing digital marketing campaigns that promote CPA’s credit management services and strengthen brand visibility across online channels. Day-to-day activities include managing social media platforms, coordinating online lead generation initiatives for Sales, monitoring web analytics, and refining campaigns based on performance data.
The Digital Marketing Manager will collaborate with sales and operations teams to align marketing messaging with business objectives, develop content for digital channels, and ensure a consistent brand voice across the company. The role also involves overseeing digital marketing budget, reporting on campaign results, and identifying new opportunities to reach target audiences in the U.K. business sector.
You will report directly into our Commercial Director. If you are ready to make an impact during one of the most exciting chapters of The Credit Protection Association History, then we would love to hear from you.
Qualifications / Key Responsibilities
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- Candidates should possess and proven strong Digital Marketing and Marketing skills, with experience developing and managing integrated online campaigns.
- Candidates should possess B-2B Social Media Marketing skills, including managing multiple platforms and creating engaging, audience-specific content.
- Candidates should possess Web Analytics skills, with the ability to interpret data, track KPIs, and optimize campaigns based on performance insights.
- Candidates should possess Lead Generation skills, including designing and executing digital strategies that drive qualified inquiries and conversions.
- Experience in B2B or financial services marketing, including familiarity with credit management or related sectors, is beneficial.
- Strong communication, stakeholder management, and project coordination skills are required, along with the ability to work effectively on-site in a collaborative environment.
- Proficiency with common digital tools and platforms (e.g., marketing automation, CRM systems, paid advertising channels) is essential.
- A relevant degree or equivalent professional experience in marketing, communications, or a related discipline is preferred.
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