Forward Role Recruitment
Digital Marketing Manager
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Digital Marketing Manager
Location: Manchester City Centre (Hybrid)
Salary: £50,000 - £55,000
Forward Role is working with a global, fast-growth organisation to find a Digital Marketing Manager to drive B2B lead generation across their digital channels. This is a hands-on, execution-focused role for someone who can own the full digital mix - from website and SEO through to email, social, and reporting - and connect it directly to pipeline.
You'll be joining a business that's scaling internationally, with the autonomy to shape how digital marketing supports commercial growth in a B2B environment.
What you'll be doing:
- Website management - owning content accuracy, UX, and ongoing optimisation, working with external partners on improvements
- SEO - keyword research, on-page optimisation, technical recommendations, and backlink strategy to grow organic visibility and traffic
- Google Analytics (SME level) - acting as the go-to expert on performance tracking and insight
- Email marketing - executing and optimising campaigns and segmentation within HubSpot, benchmarking against industry standards
- Social media - managing organic and paid activity across channels
- Marketing automation - building and refining workflows to support the funnel
- Content distribution - supporting the content calendar and getting content in front of the right audiences
- Digital support for events and thought leadership - amplifying campaigns and brand initiatives digitally
- Reporting and analytics - building and maintaining dashboards, tracking channel effectiveness and conversion metrics
- Conversion optimisation - continually testing and refining to improve performance
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Indicative split of focus: 40% Website & SEO / 20% Social / 20% Analytics & Reporting / 15% Email / 5% Video & Creative support
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What we're looking for:
- Strong, hands-on CRM experience, ideally with HubSpot (workflows and campaigns)
- Solid website management experience, comfortable working with CMS platforms and external web partners
- Proven SEO, analytics, and conversion optimisation experience
- A track record in B2B digital marketing, ideally with lead gen accountability
- Confident using Google Analytics to drive decisions
- Strong communicator, self-motivated, and comfortable owning multiple channels at once
- Experience creating or editing short-form video/creative content is a plus
Success will be measured by: website traffic, organic rankings, email engagement, conversion rates, MQLs, pipeline contribution, and overall digital engagement.
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