Digital Marketing Manager

As a Digital Marketing Manager, you will:

• Lead the development and delivery of Wellcome's digital marketing strategy across paid channels and audience growth initiatives.
• Oversee planning, optimisation and performance across paid search, paid social, display, video and emerging channels.
• Lead a unified newsletter strategy, using segmentation, automation and personalisation to increase audience engagement.
• Use audience insight, experimentation and AI-enabled tools to improve targeting, performance and return on investment.
• Build strong relationships with internal stakeholders, agencies and external partners to deliver effective campaigns and communications.
• Contribute to a diverse and inclusive culture across the organisation, collaborating across departments.

Is this job for me?

We're looking for an experienced digital marketing professional who combines strategic thinking with hands-on delivery expertise. You'll have significant experience leading paid media and email marketing programmes, using data and insight to improve performance and inform decision-making. You will be comfortable operating in a complex stakeholder environment, influencing colleagues and senior leaders, and balancing multiple priorities while delivering high-quality work.

This role offers the opportunity to shape digital marketing practice across a globally respected organisation, helping Wellcome engage key audiences and maximise the impact of its work. You'll play a leading role in developing new approaches to audience engagement, experimentation and AI-enabled marketing, while working alongside colleagues committed to improving health for everyone.

To apply for this role

To apply for this role please submit an update CV and answer 2 application questions to demonstrate that you meet the minimum requirements for the role.

Minimum Criteria

• Proven experience in digital marketing, including paid media planning, buying and optimisation across channels such as paid search and paid social.
• Experience leading email and newsletter programmes, including segmentation, automation and performance optimisation.
• Strong analytical skills, with experience using data, insight and experimentation to inform decisions and improve performance.
• Strong project management skills, with experience delivering complex multi-channel campaigns and managing competing priorities.
• Ability to produce high-quality work under pressure while managing multiple stakeholders and deadlines.

Benefits and Working Conditions

You can view the full Job Description on our website

You can read more about the benefits we offer our employees on our website

Our Hybrid Way of Working

We understand that our colleagues have commitments and personal interests outside of work and we strive to build a flexible working environment, in which people can perform at their best. At Wellcome we have a hybrid way of working which is 3 days in our Euston Road offices (Tuesday, Wednesday and Thursday) with the remaining 2 days working either remotely or in the office.

Diversity and Inclusion

Diversity and Inclusion is at the heart of everything we do. Diversity and Inclusion is a priority at Wellcome. We are committed to cultivating a fair and inclusive environment, where everyone can be themselves and thrive. We are happy to discuss flexible working options for all roles. We work to ensure that our recruitment processes are as inclusive as possible to everyone. This includes making adjustments for people who have a disability or long-term condition. Please visit our website for more information on adjustments and accessibility, or contact us at jobs@wellcome.org.