Pentagon Group
Digital Marketing Manager
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Company Description
Pentagon Motor Group is a well-established automotive retailer offering a broad range of new and approved used vehicles, along with expert servicing, MOTs, parts, and repairs. With multiple dealerships across the region, the group represents leading manufacturers and focuses on delivering high-quality customer service and value. Customers benefit from honest advice, competitive finance options, and reliable aftersales support. Pentagon Motor Group serves individuals, businesses, and fleet clients with integrity and professionalism, helping drivers make informed decisions at every stage of vehicle ownership.
Digital Marketing Manager
Role Purpose
- To help develop and manage the digital Marketing strategy for the group.
- To support the Marketing team and develop their digital understanding and maximise local performance.
- To provide a senior point of digital contact with the brands manufacturers and Pentagon group/Motus group.
- Ensure the group position on all digital Marketing activities is adhered to and supported.
- Support the Brand Directors/General Managers (dealerships) with a structured and pro-active digital marketing service.
- Be the digital expert for the group and support the Marketing Director.
- Bring digital innovation to the department.
- Help further commercialise the group's offering, digitally.
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Primary Duties and Responsibilities:
- Developing and executing brand specific digital Marketing strategies that complement the national activity and drive local performance.
- Management of PPC and SEO activity schedules.
- Development of group websites and maintenance.
- Social media strategy and implementation.
- Identification of alternative digital channels for Marketing opportunity.
- Management of all digital reporting.
- Management of all group digital feeds and tracking.
- Management of identified group agencies that support the digital offering.
- Being the key point of digital contact from both an internal and external perspective for all digital marketing activities.
- Understand, coach and inspire internal team members so they develop their knowledge and skills from a digital perspective.
- Development of internal and external presentations that support Pentagon and Motus group.
- Managing the digital sales funnel, providing stakeholders with clear insight into both successes and opportunities.
- Liaison with the Manufacturers to ensure that all Marketing KPI’s are achieved.
- Financial understanding of budgets, to ensure correct coding and forecasting whilst minimizing ineffectual spend.
- Agency Management of group identified suppliers.
- Working closely with the Group Support functions to ensure the group plan is delivered.
- Responsibility for OEM website/digital audits.
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Knowledge, Skills, Experience
- Educated to a graduate level with a preference for recognised Digital/Marketing qualification.
- A minimum of 5 years Digital Marketing/E-commerce related experience is desired.
- Demonstrable experience of working in key advertising/Marketing disciplines.
- Proven ability to work with data tools and reporting software, including Excel.
- Experience of Marketing automation tools such as hubspot/Salesforce.
- Ability to present at multiple levels ensuring support and buy-in of strategies.
- Excellent communication skills both written and verbal.
- Previous demonstrable management of teams would be desirable.
- Good budgetary management and analysis.
- Excellent analytical skills that support process development and Marketing ROI.
- Passion for both digital systems and the automotive industry, including knowledge of how the automotive industry works.
- Exceptional attention to detail.
- Proven ability to manage suppliers ensuring a partnership is achieved that is mutually beneficial.
- Automotive experience is desirable but not essential.
Competencies
- Leadership
- Strategic Thinking & Development
- Teamwork & Ownership
- Developing Self & Others
- Impact & Influence
- Business Awareness
- Analytical Thinking
- Positive Approach to Change
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