Genesis DigiTech
Digital Marketing Manager
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Company Description
Genesis DigiTech is a UK-based technology and digital solutions provider specializing in AI-driven innovation, cloud services, digital transformation, and end-to-end IT solutions. The company supports organizations across the UK in building secure, scalable, and future-ready digital ecosystems through services such as Digital Marketing, SEO, PPC, Application Development, Website and Mobile App Development, Cloud Services, Managed IT Services, Cybersecurity, IoT Integration, Data Analytics, and Automation. With a strong focus on performance, security, and user experience, Genesis DigiTech designs and deploys intelligent solutions that drive business growth and improve operational efficiency. Its digital marketing team delivers measurable results through SEO, content marketing, paid ads, social media, and performance analytics, while development and security teams build robust, user-friendly platforms and protect them with continuous monitoring and threat prevention. Guided by a mission to combine AI, data intelligence, and cloud-first strategies, Genesis DigiTech helps local UK businesses and global enterprises transform operations, enhance customer experience, and accelerate innovation.
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Role Description
The Digital Marketing Manager role at Genesis DigiTech is a full-time, on-site position based in Ipswich. This role is responsible for planning, executing, and optimizing integrated digital marketing campaigns across channels such as search, social media, email, and web to drive brand awareness, lead generation, and revenue growth. The Digital Marketing Manager will oversee campaign strategy, audience segmentation, content direction, and budget allocation, while closely monitoring performance metrics and web analytics to refine targeting and improve ROI. Daily tasks include collaborating with internal teams to align marketing initiatives with business objectives, managing agency or vendor relationships where relevant, and ensuring consistent brand messaging across all digital touchpoints. The role also involves staying current with digital trends, testing new tools and tactics, and presenting performance reports and strategic recommendations to leadership.
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Qualifications
- Candidates should possess strong Digital Marketing and Marketing skills, with experience managing multi-channel campaigns and budgets.
- Candidates should have expertise in Social Media Marketing, including content planning, community management, and paid social campaigns.
- Candidates should demonstrate proficiency in Lead Generation tactics, funnel optimization, and conversion-focused campaign design.
- Candidates should be skilled in Web Analytics, using tools such as Google Analytics or similar platforms to track KPIs and inform strategy.
- Relevant experience with SEO, PPC, and performance marketing in B2B or technology sectors is highly beneficial.
- Strong analytical, communication, and stakeholder management skills, with the ability to translate data into clear insights and actions.
- Experience leading or mentoring marketing team members and collaborating with cross-functional teams (sales, product, development).
- Bachelor’s degree in Marketing, Digital Media, Business, or a related field.
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