Giggling Squid
Digital Marketing Manager
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📍 Paddington, London (3-4 days in office) 🕐 Full Time, Permanent 🚀 Start Date: ASAP 📊 Reports to: Head of Marketing 🤝 Works with: Marketing, Ops, Finance
About Us Giggling Squid is the UK's favourite Thai. Founded by Andy and Pranee Laurillard, in what started as a tiny fisherman's cottage (now our Brighton restaurant), has now grown into the country’s largest Thai restaurant group with 52 restaurants nationwide. We’re built on generous, authentic Thai food cooked by Thai chefs, genuine warmth, and the joy of a Thai table made for sharing.
We're at an exciting chapter in our journey with serious ambitions, and a local marketing infrastructure that needs to match. If you want to work somewhere with big energy, exceptional food, and real room to make your mark, you're in the right place.
The Role As Digital Marketing Manager, you will own Giggling Squid's entire digital ecosystem and performance marketing output. From the website and CRM to SEO, paid search and social, you are the person who makes sure we show up brilliantly online and that every digital touchpoint converts.
This is a broad, hands-on role at the centre of the marketing team. You will work closely with the Head of Marketing and have genuine scope to shape how Giggling Squid grows digitally.
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What You Will Do
💻 Digital Presence • Own and develop the Giggling Squid website, ensuring it is always accurate, on-brand, and optimised for conversion. • Lead SEO strategy across the estate, driving organic visibility for all 52 restaurant locations. • Manage and optimise the online booking system, ensuring a seamless guest journey from discovery to reservation. • Manage Google Business listings and reviews across the estate, maintaining accuracy and responding to guest feedback.
📊 Performance Marketing • Own and manage paid search and social campaigns, driving covers and delivery orders. • Own the performance marketing budget, reporting weekly on spend, efficiency, and return.
📧 CRM and Data • Own Giggling Squid's CRM platform (Bloomreach), managing the customer database, segmentation, and email marketing programme. • Build and optimise automated customer journeys: welcome sequences, re-engagement, post-visit, and birthday campaigns, including hands-on email build and deployment. • Track and report on key digital metrics across all channels, translating data into clear commercial recommendations for the Head of Marketing. • Confident using Google Analytics 4 (GA4) to track and report on digital performance across the estate.
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What We Are Looking For You will have solid experience in a digital marketing role, ideally within hospitality, retail, or a consumer-facing brand. We are looking for someone who brings:
🦑 Experience with CRM platforms, ideally Bloomreach or a comparable tool.
🦑 Strong paid search and social skills with a track record of managing budgets and delivering return.
🦑 Solid SEO knowledge and experience managing local search for a multi-site business.
🦑 Analytically strong. Comfortable in data, able to pull insight and make clear recommendations.
🦑 Organised, hands-on, and equally comfortable setting strategy and executing it.
What’s In It For You Competitive salary 25 days holiday Company pension 50% off food at Giggling Squid restaurants Long Service Awards
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