Armstrong Lloyd - Marketing & Sales Recruitment
Digital Marketing Manager
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Digital Marketing Campaign Manager
Central London (Farringdon) hybrid, 3 days in the office p/wk
Permanent, Full-Time
Flexi start/finish times to suit diary/meetings
Our client is a SaaS/tech business with enterprise clients globally (B2B), and they're growing the UK marketing team!
This is a newly created role, acting as a digital marketing campaign shared service alongside the creative team, working across a 20-person global marketing function.
You will plug into their team of marketing managers, each who own a product, and work closely with the product marketing, creative, sales, and solutions teams, reporting to the Marketing Director with a dotted line to the CMO. You will have real autonomy day-to-day as a senior campaign voice in the team, trusted to run things your way!
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What you'll actually be doing
- Plan, execute, and optimise global (largely EMEA & USA) B2B digital advertising campaigns, with LinkedIn and Google as the largest channels, including video and custom formats, working in close partnership with a small in-house creative team, Marketing Managers, Product Marketers, Sales and solution teams.
- Own the customer newsletter email programme (HubSpot)
- Own the ABM strategy and take ownership of the ABM platform, running target account programmes from planning through to optimisation
- Track attribution and MQL/account engagement performance, and use the data to keep sharpening the approach
- Work across a global matrix and build relationships across the US and UK teams
What you'll bring
- Solid, hands-on B2B Enterprise SaaS digital marketing campaign experience
- ABM experience preferred - You may have worked with a platform like 6sense, Terminus, or Demandbase (or you're excited to take ownership of one and build your ABM knowledge further)
- B2B digital advertising experience, particularly LinkedIn, plus Google - including video and custom ad formats is a must-have
- Email campaign management, use of HubSpot and/or Salesforce a bonus!
- Comfort living in attribution and MQL/account engagement data
- The stakeholder skills to thrive in a global matrix - highly organised, a self-starter
- Strong written and verbal communication
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Why this company and role?
- A newly created role with real scope to shape it
- Excellent reputation in their industry
- Genuine room to grow as the team and product set keep expanding
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