BSRIA
Digital Marketing Manager
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Digital Marketing Manager
The Digital Marketing Manager leads BSRIA’s digital marketing activity, managing multi-channel campaigns, website performance, CRM, automation and analytics to improve engagement, lead generation and customer experience.
Duties and Responsibilities
- Develop and deliver the digital marketing strategy aligned to business objectives and customer needs.
- Plan, manage and optimise digital campaigns across SEO/SEM, email, social media, paid search and display channels.
- Manage the website, content, UX and customer journeys, working with internal teams and external partners to maintain a secure, accessible and effective digital presence.
- Manage CRM activity, data quality, reporting and user support, ensuring compliance with data protection requirements.
- Use analytics to monitor campaign, website and channel performance, providing insight and recommendations to improve ROI, engagement and lead generation.
- Implement marketing automation, integrations and process improvements to support lead nurturing and efficient customer communications.
- Communicate openly and respectfully with colleagues, customers and partners.
- Support change, innovation and continuous improvement.
- Deliver high-quality work on time and contribute to commercial, practical and science-based outcomes.
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Skills, knowledge and qualifications
- 3–5 years’ hands-on digital marketing experience.
- Degree in Marketing, Communications, Business or a related field, or equivalent experience.
- Relevant certifications in CRM, Google Analytics, Google Ads or HubSpot are desirable.
- Strong knowledge of SEO, SEM/PPC, Google Ads and campaign optimisation.
- Confident using analytics tools to track ROI, conversion rates and performance trends.
- Experience with CRM, marketing automation and CMS platforms such as HubSpot, Mailchimp, Marketo or WordPress.
- Strong communication, stakeholder management and agency coordination skills.
- Commercially aware, adaptable and able to lead or support cross-functional digital projects.
What BSRIA can offer you
- Workplace Pension Scheme
- Life Assurance – 4 times annual gross reference salary
- Help@Hand – Online GP Support Services
- 26 Annual Holidays (pro-rata) and additional Bank Holidays
- Eye tests
- Electrical Vehicle Charging point in the car park
- Employee well-being: Employee Assistance Programme (24/7 confidential service)
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About BSRIA
BSRIA is a science-driven, independent organisation providing practical guidance and commercial solutions for the built environment. With 70 years of expertise, BSRIA delivers impactful insights through market intelligence, consultancy, testing, compliance, research, training, and instrumentation.
Committed to shaping the future of the built environment, BSRIA collaborates with industry leaders to drive innovation, sustainability, and efficiency. Its UKAS-accredited test facilities and expert consultants equip businesses and consumers with the insights and tools needed to create better buildings. Headquartered in Bracknell, UK, with offices in China and the USA, BSRIA supports a global network of organisations and corporations in the built environment.
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