Work.Life
Digital Marketing Manager
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Location: London (Hybrid, 3 days in the office)
Reporting to: Marketing Director
Salary: £50,000-£60,000
Work.Life is a flex workspace provider for businesses who care about people. We believe happy teams deliver measurable benefits for businesses, which is why everything we do, from workspace design to a best-in-class personal service, is built to create happy working environments. We have workspaces across London, Reading, and Manchester, thousands of members, and a team who share our ambition to redefine the workspace experience for the better.
Make work-lives happier
Work.Life is a leading flex workspace operator, built almost entirely on direct inbound enquiries – protecting and growing that is important to us.
Search itself is being rewritten. How people find a workspace is shifting from typing into Google to asking an AI assistant directly, and the brand who win the next couple of years will be the ones who figure out AEO. We want to be first, not fast-following.
We're looking for a sharp, AI-literate Digital Marketing Manager who gets a genuine buzz from watching the numbers move: CAC dropping while lead volume holds, or LLM citations and AI referral traffic climbing month on month. If you get a kick from before-and-after metrics, this role could be for you.
The opportunity
This isn't a role where you wait to be told what to do next. Our Marketing Director sets the strategy, budget, and commercial direction. You own bringing it to life, proving what's working and what doesn't, and constantly learning to make sure we're ahead of the curve.
The role sits across three outcomes:
- How people discover us: search and social, organic and paid
- How they convert once they land: the website
- How we nurture them: CRM and email
You'll own the machinery behind all three, using AI tools to do the work that has historically needed a full-time agency, and squeezing more performance out of every pound we spend.
You'll move quickly, but nothing goes out with a typo, a broken layout, or an off-brand visual. You'll have a genuinely good eye for copy and design, and the instinct to catch your own mistakes before anyone else does.
Along the way, you'll keep finding smarter ways to work, testing new AI tools and bringing recommendations forward rather than waiting to be asked.
What you'll be doing
1. How we're discovered: search and social, organic and paid
- Run paid search and paid social campaigns in-house using AI-assisted tools, owning ROI by channel, product, and location.
- Execute SEO and AEO initiatives, including content structuring and technical changes that improve how we're found in traditional search and in AI answer engines.
- Support the Brand Lead with organic social posting and community response, working with them to ensure we’re on the right platforms and that our social content serves our brand and performance goals - reaching our ICP wherever they are.
- Where we still use agencies, manage that relationship operationally: calls, briefings, reporting, and pulling the data that supports their work, while steadily reducing our dependency on them.
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2. How users convert: the website
- Our website is our most important digital asset - you’ll be the guardian - ensuring content is always up to date and that any pricing, copy, or image update reads on brand and is optimized for the user journey.
- We’re evolving our brand, so you’ll work closely with our Brand Lead and website developers to implement the new look and feel across the website, while ensuring we maintain performance.
- You’ll use analytics tools to spot friction in user journeys, and test improvements to forms, layouts, and conversion paths – constantly iterating to find the most optimal journeys.
- Use AI tools to design and build new page elements yourself wherever possible, briefing in designers only when needed.
- Work closely with our development team to make improvements.
- Create new location and product pages as we expand.
3. How we nurture them: CRM and email
- Your role doesn’t end at the point of enquiry. You’ll ensure leads are routed correctly in our CRM, working with our central sales and sales team to monitor lead quality and conversion to booking or new member signing.
- You’ll build, test, and optimize email campaigns and every automated touchpoint across the funnel for different products and locations.
- Own day-to-day CRM (HubSpot) configuration and administration, so every enquiry is routed correctly, and the data we need is captured and accurate.
- Build reporting that tracks contacts from first touch through to sign-up.
- Stay on top of HubSpot product releases and make sure we're using the system to the fullest.
Reporting, with evidence
Across all three areas, you'll provide regular, evidence-backed reporting on campaign and channel performance to support weekly and monthly reviews.
About you
You'll probably recognize yourself in most of these:
- You have strong hands-on experience with a website CMS, GA4, and Google Search Console.
- You've run PPC campaigns using AdWords, Meta, and LinkedIn Ads Manager, and know your way around SEO and AEO fundamentals.
- You understand social and scheduling platforms – ideally having managed social for a brand before and enjoy the content and community side of it, not just the paid mechanics.
- You're genuinely curious – you enjoy learning about your craft (whether that’s listening to a podcast or reading industry news) and want to stay at the forefront of the digital marketing landscape.
- You're fluent with AI tools and use them as a core part of how you work, and your curiosity means you're always ahead of the curve and willing to try new things.
- You have a good eye for copy and visual detail – you spot your own mistakes before anyone else does.
- You enjoy a scale-up environment, move at pace, and deliver high-quality work that you’re proud of.
- You want a hands-on individual contributor role where you can own digital channel and performance.
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This role is for you if…
- You get a kick out of seeing metrics and KPIs grow.
- You're comfortable using AI to do more, faster, with less.
- You’ve been a solo marketer for a brand or worked in small marketing teams.
- You're comfortable holding a high bar on your own work without someone checking behind you.
- You want to build real depth across search, social, website, email, and CRM.
- You want ownership of our inbound growth engine.
This role is NOT for you if…
- You need detailed direction before you can start moving.
- You prefer a slower, more deliberate pace.
- Copy and visual work aren't a strength, and your instinct is to hand it to an agency or supplier rather than solve it yourself first.
- You want a role that's purely strategic, without hands-on execution.
- You're looking for this to be a stepping stone into managing a team.
What success looks like
Within your first 3–6 months, we'd expect to see:
- PPC, SEO, and AEO campaigns running confidently in-house, with no dip in performance and clear reporting behind them.
- An organic social presence running to a consistent calendar, with visible engagement and little reliance on the brand lead to keep it moving.
- A measurable reduction in agency spend or hours as your in-house execution takes over.
- Full understanding of our CMS, and how you'd improve its conversion rate.
- CRM improvements made to improve our workflows and conversion from enquiry to customer.
- New AI tools or ways of working that you've found and brought into the team.
Why Work.Life?
We're building a growth engine that moves at the pace the business needs. You'll work closely with our Marketing Director, have genuine ownership of the systems behind our growth, and help shape how digital marketing runs as Work.Life continues to expand.
If you enjoy moving fast, holding a high bar on your own work, and using AI to enhance the way you work, we'd love to hear from you.
Why you'll love Work.Life
Work happiness is our passion, and that starts with our own team. We offer a supportive working environment, training and development opportunities, a competitive salary, monthly wellness package, team joy budget, quarterly socials, and more, so you can work happier.
At Work.Life, we're committed to providing an inclusive environment for our team and our members, because we believe diversity breeds a more innovative, creative, and caring culture. We're an equal opportunity employer.
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