Talent Systems
Digital Marketing Manager
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Company and Team Overview
Talent Systems, LLC is the leading technology solution provider for casting and auditioning in the entertainment industry. Casting directors and agents worldwide use Talent Systems’ portfolio of products to source and manage talent across film, television, commercials, theater, and digital projects, powering an unparalleled, global casting software ecosystem.
We are headquartered in Los Angeles and operate in the US, Canada, the UK, Australia, and India. Our portfolio brands include Casting Networks, Spotlight, Cast It Systems, Cast It Talent, Casting Frontier, Staff Me Up, Tagmin, and Cast It Reach.
Job Purpose
We are in search of a Digital Marketing Manager who is adept at spearheading member acquisition strategies for our organisation. The candidate must possess profound expertise in analytics and performance marketing, coupled with robust project management skills, and a keenness for detailed reporting and analysis.
As an essential part of our team, you will have direct accountability for enhancing customer conversion rates, optimising revenue, and increasing the lifetime value (LTV) of our members across our SaaS platforms. Your remit will include maximising the efficacy of our paid media campaigns and refining our website's landing pages to effectively convert visitors into new members.
Working individually and with external partners you will be tasked with designing, building and maintaining pages and posts on our WordPress websites to support our digital marketing endeavours across the Talent Systems Europe companies; primarily Spotlight but also Tagmin and FastCast. Your technical prowess and strategic insight will be vital in driving the growth of our member bases and advancing their market position.
- Lead and execute digital marketing strategies focused on acquiring new members, with a strong grasp of performance marketing channels and tactics.
- Manage and optimise paid media campaigns across platforms such as Google Ads, Facebook, LinkedIn, and others to drive high-quality traffic, and ultimately leads and conversions.
- Oversee the creation, testing, and optimisation of landing pages to improve conversion rates and encourage new member sign-ups.
- Design, create and maintain website content, ensuring alignment with SEO, GEO and AEO best practices and promotional campaigns.
- Regularly analyse website performance and user behaviour using Google Analytics to inform marketing decisions and website enhancements.
- Implement and manage tracking tags and pixels through Google Tag Manager to accurately measure campaign performance and user interactions.
- Use Looker DataStudio (or similar analytics platforms) to create custom reports and dashboards that provide actionable insights to stakeholders.
- Collaborate with internal and external content creators to develop engaging, on-brand content that supports acquisition efforts and enhances user experience.
- Conduct A/B testing and other conversion rate optimisation (CRO) techniques to continually refine digital marketing initiatives.
- Stay up-to-date with digital marketing trends, tools, and technologies, applying new ideas to keep our acquisition strategies ahead of the curve.
- Own and manage the digital marketing budget effectively, ensuring optimal allocation for maximum ROI.
- Coordinate with internal teams and external agencies to ensure cohesive branding and messaging across all digital touchpoints.
- Working closely with the Lifecycle Marketing Manager, develop and launch a lead nurture programme to guide prospects through the conversion funnel.
- Ensure all digital marketing activities comply with industry regulations and best practices, including data protection and privacy laws.
- Monitor and report on competitor activity and market trends to identify opportunities for growth and innovation in our digital marketing strategy.
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Requirements
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A minimum of 4-5 years of experience in digital marketing, with a track record of successful member acquisition and growth in a SaaS or similar digital environment.
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Global marketing experience is desirable as we operate in Europe and India, and have ambitions to grow further.
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Proficiency in HTML is desired, along with experience in updating and managing content on WordPress websites.
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Advanced knowledge of Google Analytics, Google Tag Manager, and experience with data visualisation tools like Looker DataStudio or similar.
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A strong understanding of SEO principles and the ability to implement strategies that drive organic traffic and improve search rankings.
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Demonstrated expertise in managing and optimising paid media campaigns across various platforms, including Google Ads and social media channels.
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Excellent analytical skills, with the ability to interpret data, draw conclusions, and make data-driven decisions.
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A strong understanding of how AI can be used to enhance our digital marketing capabilities
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Strong project management skills, with the capability to lead multiple projects simultaneously and meet deadlines.
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Creative thinking and problem-solving abilities, with a test-and-learn mentality to iterate and improve upon marketing strategies.
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Familiarity with conversion rate optimisation (CRO) practices, including A/B and multivariate testing.
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Exceptional communication and collaboration skills, with the ability to work effectively across teams and with external partners.
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Hard working, collaborative and with a balance of EQ and IQ.
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Experience of agile working.
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Adaptability and a problem-solving mindset, with the flexibility to step into different roles as needed and a willingness to learn and tackle new challenges.
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Flexible schedule desired in order to collaborate with teams in the US and India.
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Ambition and energetic, with a willingness to volunteer for tasks that stretch you as an individual and add value to our team.
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A sense of humour and a passion for the world of entertainment is a must.
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Inclusion at Talent Systems
At Talent Systems we are committed to attracting diverse talent that represents the society we live in and the diversity of our customers. We aim to be inclusive of all staff regardless of age, sexuality, socio-economic background, disability, ethnicity, gender, religion, or beliefs. We are committed to building a culture of belonging and this is reflected in our policies, practices, active internal employee-led network and supported by our executive leadership team.
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