Four Recruitment
Digital Marketing Manager
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Digital Marketing & Ecommerce Specialist, Stockport, £40,000–£50,000 DOE + Bonus
We're recruiting on behalf of a growing consumer products business for a hands-on Digital Marketing & Ecommerce Specialist to join their marketing team.
This is a great opportunity for someone who enjoys being in the platforms, optimising campaigns, analysing performance, and driving commercial growth. This isn't a role where you'll simply manage agencies—you'll be directly responsible for building, executing and optimising digital campaigns across a portfolio of established brands.
Working closely with senior marketing leadership, you'll play a key role in delivering ecommerce growth, improving digital performance and providing meaningful reporting that supports business decisions.
The Role
You'll be responsible for:
- Owning the day-to-day management of paid social campaigns across Meta and TikTok.
- Building and optimising Google Ads campaigns, including Shopping and Performance Max.
- Producing clear performance reporting, using blended metrics such as MER and CAC alongside ecommerce data rather than relying solely on platform-reported ROAS.
- Bringing paid media activity in-house and taking ownership of campaign execution from end to end.
- Managing CRM and lifecycle marketing, including email, SMS and audience segmentation.
- Supporting ecommerce performance through conversion optimisation, product page improvements, subscription and repeat purchase initiatives.
- Working alongside marketing and creative teams to ensure campaigns deliver measurable commercial results.
- Turning campaign data into clear, actionable insights for senior stakeholders.
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About You
We're keen to speak with candidates who:
- Have strong hands-on experience managing paid media campaigns across Meta, TikTok and Google Ads.
- Are confident working directly within advertising platforms rather than relying solely on agency support.
- Have experience with ecommerce or direct-to-consumer marketing.
- Understand key digital performance metrics including ROAS, CAC, MER, CTR and CVR.
- Enjoy working in a fast-paced SME environment where initiative, ownership and problem-solving are valued.
- Have experience of CRM, email marketing and customer lifecycle campaigns.
- Are commercially minded, analytical and passionate about using data to drive growth.
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What's on Offer
- Salary of £40,000–£50,000 DOE
- Bonus scheme
- The opportunity to make a genuine impact within a growing business.
- A varied, hands-on role with real ownership and autonomy.
- The chance to work across multiple consumer brands and influence digital strategy.
If you're looking for a role where you can combine paid media, ecommerce and performance marketing in a commercially focused environment, we'd love to hear from you.
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