WHIS (Women's Health Innovation Summit)
Digital Marketing Manager - AI Infra Summit
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About The Role
AI Infra Summit is the leading full-stack AI infrastructure event, bringing together hyperscalers, silicon vendors, AI labs, data center operators, and enterprise adopters across the entire ecosystem. With our 10th anniversary in 2027, and plans for expanding our audience, we're scaling our digital marketing campaign to increase both revenue, but also the right blend of job titles and companies in the room.
Key Responsibilities
Paid media
- Plan, launch, and optimise paid campaigns across LinkedIn, Google, Reddit, Meta and other channels, from awareness to registration conversion
- Own budgets, bidding, audience targeting, testing, and retargeting
- Report on cost per registration and return on spend, and shift budget quickly toward what works
- Design the customer journey from paid media through to optimised landing pages and onwards. Adapt and refine these journeys throughout the campaign.
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Only hits
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Lead generation and audience growth
- Use AI tools to identify website visitors, enrich leads, and feed targeted outreach
- Build campaigns aimed at priority audience gaps, and design audience strategies around prospecting, remarketing and lookalike audiences.
- Work with the rest of the marketing team so digital activity supports commercial goals
Analytics and insight
- Build reports covering traffic, funnel performance, attribution, and audience mix
- Turn data into clear, commercially useful insights for the marketing team and for sponsor-facing reporting
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Collaboration
- Partner with the Content Marketer, designers, and external agencies to deliver integrated campaigns
- Support the 365 marketing calendar, connecting pre-event, onsite, and post-event digital activity
What We're Looking For
- 3+ years in digital marketing, ideally in B2B, events, or tech
- Proven results running paid campaigns across multiple platforms
- Confidence with analytics and reporting upwards, including GA4 and spreadsheets
- Practical SEO experience and a clear point of view on how AI search is changing discovery
- Commercially minded, and comfortable managing multiple priorities
This role is a hybrid role, working 3 days in the London office.
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