Sphere Digital Recruitment Group
Digital Marketing Manager
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Introduction
We are partnering with a leading events business to recruit a Freelance Digital Marketing Manager / Lead to support digital marketing activity across its portfolio of venues and services.
This is a hands-on role covering paid media, SEO, search visibility, analytics and reporting. The successful candidate will take ownership of day-to-day digital activity across multiple accounts, with a particular focus on Google Ads, while also supporting the wider digital strategy and bringing greater consistency to tracking and reporting across the portfolio.
The role is available on an initial 2-month contract, with a strong possibility of extension and potential longer-term opportunities.
The Role
This is a highly hands-on position suited to an experienced digital marketer who can operate autonomously across multiple channels, campaigns and venues.
Responsibilities include:
- Managing Google Ads activity across approximately 15 accounts
- Developing and optimising search campaigns to improve lead quality, efficiency and overall performance
- Managing the transition between different bidding strategies and supporting the integration of campaign data with HubSpot
- Setting up, managing and optimising paid social campaigns across Meta and LinkedIn
- Managing campaigns end-to-end, including audience development, campaign build, testing, optimisation and reporting
- Supporting higher-volume creative and ad variation testing across paid media
- Using performance data to provide creative recommendations and feeding insight back to the internal Creative team
- Supporting the implementation of SEO strategy across priority websites, including developing content pillars and creating content designed to drive qualified enquiries
- Reviewing AI-assisted content to ensure it meets brand guidelines, quality standards and SEO requirements
- Supporting AEO activity and implementing recommendations designed to improve visibility across AI-driven search
- Implementing consistent tagging and tracking across venue websites
- Working with GA4 and Google Tag Manager to improve tracking, measurement and data quality
- Supporting the development of unified reporting across the wider venue portfolio
- Using AI and automation tools to improve efficiency across campaign management, content creation and reporting
- Managing multiple campaigns, websites and stakeholders simultaneously while maintaining high standards of delivery
- Providing recommendations and strategic input across the wider digital marketing activity
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You – Skills & Experience:
- Strong hands-on experience managing Google Ads, ideally at Senior Manager / Director level
- Proven experience managing paid search campaigns across multiple accounts, brands, locations or business units
- Strong practical experience across Meta Ads Manager and LinkedIn Campaign Manager
- Confident managing paid media campaigns end-to-end, from setup and targeting through to optimisation and reporting
- Experience working with significant paid media budgets, with approximately £40k–£45k per month across Google and paid social
- Good understanding of SEO best practice and content creation, with the ability to develop or review content that supports organic visibility
- Understanding of AEO / AI search visibility and an interest in how search behaviour is evolving
- Practical experience with GA4 and Google Tag Manager, including tagging, tracking and analytics
- Comfortable working across multiple websites, venues, campaigns and audiences simultaneously
- Strong analytical skills and the ability to use performance data to identify opportunities and make clear recommendations
- Comfortable working with AI and automation tools such as ChatGPT, Claude and other emerging platforms to improve efficiency
- Able to work autonomously and take ownership of digital activity without requiring significant day-to-day management
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This role is ideally 4-5 days per week in the office, London. 2 month contract with the potential to extend.
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